Tuesday, March 22nd, 2011 Posted in buying behaviour, Interesting Links, word of mouth | 2 Comments »
Everyone knows what word of mouth means (WOM) - it means a positive or negative recommendation about a product by another user, a friend, a trusted resource, or a stranger. ... Read more..
Tuesday, May 25th, 2010 Posted in Hyper Social Enterprise, social media | 7 Comments »
I have been harping on this topic too many times, but as I recently sat through many conference sessions, and finally opened a book on communities and social media ... Read more..
Thursday, March 18th, 2010 Posted in buying behaviour, Hyper Social Enterprise, sales | 5 Comments »
I recently attended the customer reference forum, which was a great event. It has been awhile since I was directly involved in managing customer reference programs, but let me tell ... Read more..
Wednesday, February 17th, 2010 Posted in buying behaviour, Hyper Social Enterprise, Interesting Links, word of mouth | 6 Comments »
There is no question that customer reference programs do work. Long employed to support sales and marketing (you cannot talk to an analyst without having customer references) efforts in the ... Read more..
Thursday, February 11th, 2010 Posted in Interesting Links, word of mouth | 3 Comments »
First off, thanks for your patience after this long hiatus in my blog activity. Now let's just get back into it!
When you are trying to "fabricate" Word of Mouth (WOM) ... Read more..
Wednesday, December 16th, 2009 Posted in buying behaviour, Consumer generated media, Hyper Social Enterprise, marketing, word of mouth | 10 Comments »
There has been a lot of research on the value of acquiring a customer though Word of Mouth versus Traditional Marketing. One recent project, which was published in the Journal ... Read more..
Thursday, May 7th, 2009 Posted in advertising, buying behaviour, cmo2.0, communities, marketing, Strategy, technology enablement, worst practices | No Comments »
For my first CMO 2.0 Influencer Conversation, I spoke with Rob Kozinets, a professor of marketing from York University in Toronto, about communities, consumer tribes and word of mouth marketing ... Read more..
Tuesday, April 22nd, 2008 Posted in buying behaviour, Consumer generated media, customer service, marketing, word of mouth | 1 Comment »
A new research study by the Society of New Communications Research (disclosure - I am a senior fellow in the society and have been peripherally involved with the study), “Exploring ... Read more..
Monday, March 24th, 2008 Posted in best practices, customer service, marketing, marketing communications, word of mouth | 4 Comments »
You brand is defined by the consumer, not by you - I think everyone can agree with that. In the same breath, most marketing pundits will add the fact ... Read more..
Wednesday, March 12th, 2008 Posted in marketing communications, public relations, word of mouth | 2 Comments »
You would think it would be a clear-cut answer, right? The one that wins the most delegates through the two-tiered election process wins...
Yesterday CNN announced "Texas Caucus Win Estimated" ... Read more..