Monday, September 21st, 2009 Posted in Hyper Social Enterprise, Interesting Links, communities | 3 Comments »
So this may sound like stating the obvious, but too many companies overlook this key ingredient within their community activities. What trust does in communities is to lower the transaction costs ... Read more..Wednesday, May 27th, 2009 Posted in Interesting Links, Strategy, customer service, marketing, social innovation, social media, social networking | 5 Comments »
Everybody will agree that the social has reentered business and commerce as we know it. In fact, in the beginning, all business was social. If someone sold you a bad chicken, ... Read more..Tuesday, May 6th, 2008 Posted in marketing | 5 Comments »
In conducting a brown-bag marketing innovation brainstorming session with a company's marketing team last week, an interesting question came up - is Apple doing good for its customers? The answer of ... Read more..Thursday, March 27th, 2008 Posted in best practices, marketing | 3 Comments »
[photopress:eco_bottle_callouts_ps.jpg,full,alignright]Take the case of the new Poland Spring Eco-Shape bottle. The first reaction to that name is "yeah right - here comes some more marketing speak. How can the shape ... Read more..
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