Monday, May 16th, 2011 Posted in Interesting Links, worst practices | 3 Comments »
[update 5/17/11] - the editor for the magazine got back with me, apologized and rectified the situation. I removed their name from the title of he post.
At some point in ...
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Wednesday, May 26th, 2010 Posted in communities, Hyper Social Enterprise, Interesting Links, SNCR, social media, tribalization of business | 1 Comment »
You may recall the Tribalization of Business Study, a study sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, which looks at how companies leverage communities and ...
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Wednesday, October 7th, 2009 Posted in Interesting Links, tribalization of business | 3 Comments »
Well, the results from the 2009 Tribalization of Business Study are finally here.
As a reminder, the Tribalization of Business Study, sponsored by Beeline Labs, Deloitte, and the Society for New ...
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Thursday, May 7th, 2009 Posted in advertising, buying behaviour, cmo2.0, communities, marketing, Strategy, technology enablement, worst practices | No Comments »
For my first CMO 2.0 Influencer Conversation, I spoke with Rob Kozinets, a professor of marketing from York University in Toronto, about communities, consumer tribes and word of mouth marketing ...
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Wednesday, May 6th, 2009 Posted in Interesting Links | No Comments »
Here is the presentation we used last week to talk about the very preliminary results of the 2009 Tribalization of Business Study, which was co-sponsored by Beeline Labs, Deloitte and ...
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Thursday, March 5th, 2009 Posted in best practices, communities, marketing, social media | 2 Comments »
Most marketers have been trained to use market segments as part of their strategy to approach certain groups of people. Unfortunately when you try to leverage communities as part of ...
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Friday, February 27th, 2009 Posted in communities, Interesting Links | No Comments »
While we have already started with some qualitative interviews leading up to the 2009 Tribalization of Business, we launched the quantitative survey yesterday.
A quick reminder. The study, co-produced by Beeline ...
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Thursday, November 13th, 2008 Posted in communities, Interesting Links, social media, Strategy | 1 Comment »
At the Web 2.0 Expo in NY I had the privilege to speak with Josh Ross from O'Reilly about the Tribalization of Business Study. The interview is up on O'Reilly ...
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Wednesday, July 16th, 2008 Posted in announcements, communities, Interesting Links | No Comments »
The study on tribalization of business which we (Beeline Labs, my new company), Deloitte and the Society of New Communications Research (where I am a senior fellow), produced this spring/early ...
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Thursday, May 1st, 2008 Posted in best practices, communities, Interesting Links, social media, social networking, Strategy | 4 Comments »
[photopress:successsm.jpg,full,alignright]In my update on the 2008 Tribalization of Business study on business communities that we are doing with Deloitte and The Society for New Communications Research last week - I ...
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