emergencemarketing.com

Socialize what you do – don’t try commercializing the social

Wednesday, May 27th, 2009 Posted in customer service, Interesting Links, marketing, social innovation, social media, social networking, Strategy | No Comments »

Everybody will agree that the social has reentered business and commerce as we know it. In fact, in the beginning, all business was social. If someone sold you a bad chicken, ... Read more..

The networks that matter

Tuesday, February 24th, 2009 Posted in communities, Interesting Links, marketing, social media, social networking | No Comments »

You have thousands of followers on twitter, hundreds of friends on Facebook, hundreds on LinkedIn, and maybe some in other places. Surely you do not have enough attention to stay ... Read more..

Social network-based relationships are not shallow – they are stronger

Wednesday, November 26th, 2008 Posted in social networking | 4 Comments »

Many people my age dismiss social networks and the friendships people have on those networks as a waste of time and shallow. I think that they totally missing the point ... Read more..

[upcoming webinar] Should your business be friends with Facebook

Thursday, June 19th, 2008 Posted in social networking | No Comments »

Next Wedensday I will be participating in a webinar where we will report back on new research about the business use of Facebook. The research was led by Jenny Ambrozek; Victoria ... Read more..

Are social ads no more effective than TV ads?

Friday, February 15th, 2008 Posted in advertising, internet, marketing | 2 Comments »

[photopress:crap_shoot_sm.jpg,full,alignright]Joshua Porter has an interesting analysis about social ads and why they are not working. The gist of his argument is summarized in these two paragraphs: The difference, of course, is ... Read more..