Monday, August 20th, 2012 Posted in Hyper Social Enterprise, Interesting Links, social media | No Comments »
Really -- do you? What is the ROI on your phone system, or your conference room?
A recent set of articles such as this one in Digiday or this one in ...
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Friday, June 17th, 2011 Posted in best practices, communities, social media | 1 Comment »
We've been saying it for years - you need to go where people hang out if you want to be successful in leveraging social media and communities as part of ...
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Wednesday, March 16th, 2011 Posted in cmo2.0 | No Comments »
My CMO 2.0 Conversation with Eran Barak, the SVP of Marketing and Community Strategy at Thomson Reuters was a good way to restart the series.
Eran has been involved with social ...
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Tuesday, December 21st, 2010 Posted in announcements, Risk intelligence, Social Messiness | 2 Comments »
In speaking with Ed Moran the other day, the co-author of the award-winning Hyper-Social Organization, he brought up a great term - risk intelligence about social media.
When it comes to social ...
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Monday, December 6th, 2010 Posted in best practices, business model innovation, buying behaviour, cmo2.0, Hyper Social Enterprise, web 2.0 | 2 Comments »
At the recent 2010 CIO Summit - The Year Ahead - Tony Scott, the CIO from Microsoft asked the audience the question: "who here is best friends with their CMO?" ...
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Saturday, November 20th, 2010 Posted in Interesting Links, social media | 10 Comments »
Call me jaded or cranky - I don't care - but I have had it with self-proclaimed social media experts. And not because they are one of the most ego-driven ...
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Wednesday, May 26th, 2010 Posted in communities, Hyper Social Enterprise, Interesting Links, SNCR, social media, tribalization of business | 1 Comment »
You may recall the Tribalization of Business Study, a study sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, which looks at how companies leverage communities and ...
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Monday, September 21st, 2009 Posted in business model innovation, cmo2.0, Hyper Social Enterprise, Interesting Links, marketing | 2 Comments »
As some of you know, Ed Moran from Deloitte and I are writing a book that will be published next spring by McGraw Hill. The working title for the book ...
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Wednesday, June 24th, 2009 Posted in Strategy | 3 Comments »
For those who have had their head in the sand in the past couple of weeks, #IranElection refers to the hashtag that is being used on twitter and other social ...
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Thursday, May 7th, 2009 Posted in advertising, buying behaviour, cmo2.0, communities, marketing, Strategy, technology enablement, worst practices | No Comments »
For my first CMO 2.0 Influencer Conversation, I spoke with Rob Kozinets, a professor of marketing from York University in Toronto, about communities, consumer tribes and word of mouth marketing ...
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