Monday, August 20th, 2012 Posted in Hyper Social Enterprise, Interesting Links, social media | No Comments »
Really -- do you? What is the ROI on your phone system, or your conference room?
A recent set of articles such as this one in Digiday or this one in ... Read more..
Friday, June 17th, 2011 Posted in best practices, communities, social media | 1 Comment »
We've been saying it for years - you need to go where people hang out if you want to be successful in leveraging social media and communities as part of ... Read more..
Wednesday, March 16th, 2011 Posted in cmo2.0 | No Comments »
My CMO 2.0 Conversation with Eran Barak, the SVP of Marketing and Community Strategy at Thomson Reuters was a good way to restart the series.
Eran has been involved with social ... Read more..
Tuesday, December 21st, 2010 Posted in announcements, Risk intelligence, Social Messiness | 2 Comments »
In speaking with Ed Moran the other day, the co-author of the award-winning Hyper-Social Organization, he brought up a great term - risk intelligence about social media.
When it comes to social ... Read more..
Monday, December 6th, 2010 Posted in best practices, business model innovation, buying behaviour, cmo2.0, Hyper Social Enterprise, web 2.0 | 2 Comments »
At the recent 2010 CIO Summit - The Year Ahead - Tony Scott, the CIO from Microsoft asked the audience the question: "who here is best friends with their CMO?" ... Read more..
Saturday, November 20th, 2010 Posted in Interesting Links, social media | 10 Comments »
Call me jaded or cranky - I don't care - but I have had it with self-proclaimed social media experts. And not because they are one of the most ego-driven ... Read more..
Wednesday, May 26th, 2010 Posted in communities, Hyper Social Enterprise, Interesting Links, SNCR, social media, tribalization of business | 1 Comment »
You may recall the Tribalization of Business Study, a study sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, which looks at how companies leverage communities and ... Read more..
Monday, September 21st, 2009 Posted in business model innovation, cmo2.0, Hyper Social Enterprise, Interesting Links, marketing | 2 Comments »
As some of you know, Ed Moran from Deloitte and I are writing a book that will be published next spring by McGraw Hill. The working title for the book ... Read more..
Wednesday, June 24th, 2009 Posted in Strategy | 3 Comments »
For those who have had their head in the sand in the past couple of weeks, #IranElection refers to the hashtag that is being used on twitter and other social ... Read more..
Thursday, May 7th, 2009 Posted in advertising, buying behaviour, cmo2.0, communities, marketing, Strategy, technology enablement, worst practices | No Comments »
For my first CMO 2.0 Influencer Conversation, I spoke with Rob Kozinets, a professor of marketing from York University in Toronto, about communities, consumer tribes and word of mouth marketing ... Read more..