Tuesday, May 25th, 2010 Posted in Hyper Social Enterprise, social media | 7 Comments »
I have been harping on this topic too many times, but as I recently sat through many conference sessions, and finally opened a book on communities and social media ... Read more..
Tuesday, January 27th, 2009 Posted in cmo2.0, communities, marketing, social media, Strategy | 3 Comments »
Many marketers view social media marketing as (merely) a way to do marketing using social media tools. Consequently most social media marketing programs in the near future will be just ... Read more..
Thursday, January 8th, 2009 Posted in best practices, Interesting Links, marketing, social media, web 2.0 | 6 Comments »
A recent survey from Anderson Analytics conducted for the Marketing Executives Networking Group found that most marketing executives are sick of hearing about web 2.0 and are going back to ... Read more..
Monday, November 3rd, 2008 Posted in best practices, marketing, social media | 3 Comments »
Last week I had the opportunity to interview Paula Drum, the VP of Marketing at H&R Block, at the Social Media Strategies Conference. Just like the last time I interviewed ... Read more..
Wednesday, September 3rd, 2008 Posted in communities, marketing | 1 Comment »
There are very few social media marketing programs that scale to the point where they can truly be useful to multi-billion dollar companies. But why is that?
Part of the problem, ... Read more..
Saturday, February 9th, 2008 Posted in communities, marketing, marketing death valley, social media, Strategy | 4 Comments »
The BRITE conference at Columbia was a great one. Much has been written about it already by David Berkowitz, Tom Guarriello, Max Kalehoff, Lois Kelly, Valeria Maltoni, Amanda Mooney, Christine ... Read more..