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The 2010 Tribalization of Business Study is open for business

Wednesday, May 26th, 2010 Posted in Hyper Social Enterprise, Interesting Links, SNCR, communities, social media, tribalization of business | 13 Comments »

You may recall the Tribalization of Business Study, a study sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, which looks at how companies leverage communities and ... Read more..

Upcoming events

Wednesday, April 22nd, 2009 Posted in Interesting Links | No Comments »

I wanted to bring to your attention some upcoming events that you might be interested in attending. First is the Society For New Communications Research's NewComm Forum, which will take place ... Read more..

Please help us with the 2009 Tribalization of Business Study

Friday, February 27th, 2009 Posted in Interesting Links, communities | No Comments »

While we have already started with some qualitative interviews leading up to the 2009 Tribalization of Business, we launched the quantitative survey yesterday. A quick reminder. The study, co-produced by Beeline ... Read more..

Join us this Friday at the Society for New Communications Research!

Tuesday, November 11th, 2008 Posted in Interesting Links | No Comments »

This coming Friday you can join Ed Moran and I talk about the Tribalization of Business at the Society of New Communications Research Symposium in Cambridge MA. Not only that, ... Read more..

[self promotion] Good interview with Shel Israel

Tuesday, September 9th, 2008 Posted in Interesting Links | No Comments »

Shel Israel conducted an interview with me on the 2008 Tribalization of Business Study which we conducted in partnership with Deloitte and the Society for New Communications Research (where both ... Read more..

The 2008 Tribalization of Business Study Now Released

Wednesday, July 16th, 2008 Posted in Interesting Links, announcements, communities | No Comments »

The study on tribalization of business which we (Beeline Labs, my new company), Deloitte and the Society of New Communications Research (where I am a senior fellow), produced this spring/early ... Read more..

2008 Tribalization of Business Study – preliminary results

Thursday, April 24th, 2008 Posted in business model innovation, communities | No Comments »

Here is the presentation with the preliminary results of the 2008 Tribalization of Business Study (produced by Deloitte, Beeline Labs, and the Society for New Communications Research (SNCR)), which I ... Read more..

One more time…can marketing be a conversation?

Wednesday, April 23rd, 2008 Posted in marketing, word of mouth | 11 Comments »

Joseph Jaffe delivered the Society for New Communications Research keynote speech last night. During his presentation he was making the case that marketing can be conversational. As I have written before, ... Read more..

Consumers use social media to share customer care experiences

Tuesday, April 22nd, 2008 Posted in Consumer generated media, buying behaviour, customer service, marketing, word of mouth | 1 Comment »

A new research study by the Society of New Communications Research (disclosure - I am a senior fellow in the society and have been peripherally involved with the study), “Exploring ... Read more..

Understanding the power of communities – even when you do not have a critical mass of users…

Sunday, April 13th, 2008 Posted in Consumer generated media, Strategy, business model innovation, communities, marketing, social media | 1 Comment »

[photopress:businesscrowdsm.jpg,full,alignright]Based on research in the field of virtual communities, most business thinkers will agree that there are 4 fundamental pillars to successful communities - content, members, member profiles and transactions. ... Read more..