Tuesday, March 22nd, 2011 Posted in Interesting Links, buying behaviour, word of mouth | 2 Comments »
Everyone knows what word of mouth means (WOM) - it means a positive or negative recommendation about a product by another user, a friend, a trusted resource, or a stranger. ... Read more..Thursday, March 18th, 2010 Posted in Hyper Social Enterprise, buying behaviour, sales | 15 Comments »
I recently attended the customer reference forum, which was a great event. It has been awhile since I was directly involved in managing customer reference programs, but let me tell ... Read more..Wednesday, March 18th, 2009 Posted in marketing, sales | 5 Comments »
I enjoyed attending the 2009 IDC Directions Conference in Boston yesterday. By listening to marketers who attended the conference, I realized that many tech marketers are still solidly grounded in ... Read more..Tuesday, April 8th, 2008 Posted in Strategy, best practices, business model innovation, communities, innovation | 1 Comment »
In interviewing a person in charge of communities at a Fortune 100 company as part of our community effectiveness study that we are doing with Deloitte and the Society for ... Read more..Monday, March 24th, 2008 Posted in best practices, customer service, marketing, marketing communications, word of mouth | 4 Comments »
You brand is defined by the consumer, not by you - I think everyone can agree with that. In the same breath, most marketing pundits will add the fact ... Read more..
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