Sunday, October 5th, 2008 Posted in best practices, communities, marketing, social media | No Comments »
When we conducted the 2008 Tribalization of Business Study, we discovered that those companies that were most satisfied with their community efforts were those that measured the impact of their ... Read more..Thursday, July 17th, 2008 Posted in marketing | No Comments »
I was invited to blog the latest ANA marketing conference on marketing accountability in Dana Point earlier this week. Due to the lack of Wifi at the conference and the ... Read more..Wednesday, January 16th, 2008 Posted in Strategy, marketing | 8 Comments »
[photopress:trackrecordsm.jpg,full,alignright]A few of my friends IM'd, emailed and called me yesterday to talk about the post I wrote on ROI not being a good indicator for how well marketing is ... Read more..Tuesday, January 15th, 2008 Posted in Strategy, marketing | 5 Comments »
[photopress:apples___oranges.jpg,full,alignright]According to the CMO Council's latest annual Marketing Outlook survey (via Marketing Charts), CMOs are upbeat about spend levels, which are supposed to stay steady or trend higher, and frustrated ... Read more..
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