fast cash

Do you need an ROI to justify becoming a (hyper-)social organization?

Monday, August 20th, 2012 Posted in Hyper Social Enterprise, Interesting Links, social media | No Comments »

Really -- do you? What is the ROI on your phone system, or your conference room? A recent set of articles such as this one in Digiday or this one in ... Read more..

How do you measure the ROI for your social media programs?

Sunday, October 5th, 2008 Posted in best practices, communities, marketing, social media | No Comments »

When we conducted the 2008 Tribalization of Business Study, we discovered that those companies that were most satisfied with their community efforts were those that measured the impact of their ... Read more..

ANA’s Main Message: It’s Time To Reinvent Marketing

Thursday, July 17th, 2008 Posted in marketing | No Comments »

I was invited to blog the latest ANA marketing conference on marketing accountability in Dana Point earlier this week. Due to the lack of Wifi at the conference and the ... Read more..

Measuring Marketing ROI Can Be Harmful to Your Marketing Department!

Wednesday, January 16th, 2008 Posted in marketing, Strategy | 8 Comments »

[photopress:trackrecordsm.jpg,full,alignright]A few of my friends IM'd, emailed and called me yesterday to talk about the post I wrote on ROI not being a good indicator for how well marketing is ... Read more..

CMOs upbeat about spending levels, frustrated with organizational culture…and falsely betting on ROI

Tuesday, January 15th, 2008 Posted in marketing, Strategy | 5 Comments »

[photopress:apples___oranges.jpg,full,alignright]According to the CMO Council's latest annual Marketing Outlook survey (via Marketing Charts), CMOs are upbeat about spend levels, which are supposed to stay steady or trend higher, and frustrated ... Read more..