Tuesday, June 16th, 2009 Posted in Interesting Links, buying behaviour, cmo2.0, pricing | 1 Comment »
If you follow behavioral economists like Dan Ariely, who I recently interviewed as part of the CMO 2.0 Influencer Conversations, you will know that there is such a thing as ... Read more..Wednesday, April 30th, 2008 Posted in Interesting Links, advertising, buying behaviour | 2 Comments »
Starting with the premise that advertising is always designed to increase consumer awareness and to persuade users that the brand is superior, a new research study by a team of ... Read more..Wednesday, April 9th, 2008 Posted in advertising, buying behaviour, marketing, pricing | 1 Comment »
[photopress:fairysm.jpg,full,alignright]Another great experiment by MIT behavioral economist Dan Ariely as described in his book "Predictably Irrational" shows that it is not the product that counts but the information about the ... Read more..
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