Wednesday, January 9th, 2008 Posted in blogging, marketing, marketing communications, public relations | 6 Comments »
Confirming a recent survey from Arketi, a new survey commissioned by Brodeur from Marketwire found that:
Blogs are a regular source for journalists: Over three-quarters of reporters see blogs as helpful ... Read more..
Tuesday, December 11th, 2007 Posted in marketing, social media, social networking, word of mouth | 2 Comments »
The Society for New Communications Research released preliminary results of their New Influencer Study at the SNCR Research Symposium last week.
While there is no question that social media is rapidly ... Read more..
Wednesday, December 5th, 2007 Posted in marketing, marketing communications, public relations | 3 Comments »
Many companies are still confused about what role social media should play in their PR strategies - wondering whether social media impacts buyers or whether social media strategies can help ... Read more..