Thursday, March 27th, 2008 Posted in best practices, marketing | 3 Comments »
[photopress:eco_bottle_callouts_ps.jpg,full,alignright]Take the case of the new Poland Spring Eco-Shape bottle. The first reaction to that name is "yeah right - here comes some more marketing speak. How can the shape ...
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Tuesday, November 27th, 2007 Posted in adoption of innovation, marketing | 1 Comment »
It does not matter what you think about your customers - what really matters is what they think about themselves. Many marketers overlook this point and end up talking about ...
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