Thursday, April 24th, 2008 Posted in business model innovation, communities | No Comments »
Here is the presentation with the preliminary results of the 2008 Tribalization of Business Study (produced by Deloitte, Beeline Labs, and the Society for New Communications Research (SNCR)), which I ... Read more..Wednesday, April 23rd, 2008 Posted in marketing, word of mouth | 11 Comments »
Joseph Jaffe delivered the Society for New Communications Research keynote speech last night. During his presentation he was making the case that marketing can be conversational. As I have written before, ... Read more..Tuesday, April 22nd, 2008 Posted in Consumer generated media, buying behaviour, customer service, marketing, word of mouth | 1 Comment »
A new research study by the Society of New Communications Research (disclosure - I am a senior fellow in the society and have been peripherally involved with the study), “Exploring ... Read more..
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