Sunday, October 5th, 2008 Posted in best practices, communities, marketing, social media | No Comments »
When we conducted the 2008 Tribalization of Business Study, we discovered that those companies that were most satisfied with their community efforts were those that measured the impact of their ... Read more..
Thursday, July 17th, 2008 Posted in marketing | No Comments »
I was invited to blog the latest ANA marketing conference on marketing accountability in Dana Point earlier this week. Due to the lack of Wifi at the conference and the ... Read more..
Tuesday, December 11th, 2007 Posted in marketing, social media, social networking, word of mouth | 2 Comments »
The Society for New Communications Research released preliminary results of their New Influencer Study at the SNCR Research Symposium last week.
While there is no question that social media is rapidly ... Read more..