Thursday, April 17th, 2008 Posted in knowledge management, marketing | 1 Comment »
One other thing that came out of the Conference Board meeting is the need for a common nomenclature when referring to marketing related activities within companies. The problem is especially ... Read more..Wednesday, April 9th, 2008 Posted in advertising, buying behaviour, marketing, pricing | 1 Comment »
[photopress:fairysm.jpg,full,alignright]Another great experiment by MIT behavioral economist Dan Ariely as described in his book "Predictably Irrational" shows that it is not the product that counts but the information about the ... Read more..Tuesday, April 8th, 2008 Posted in Strategy, best practices, business model innovation, communities, innovation | 1 Comment »
In interviewing a person in charge of communities at a Fortune 100 company as part of our community effectiveness study that we are doing with Deloitte and the Society for ... Read more..Monday, February 11th, 2008 Posted in Strategy, best practices, business model innovation, innovation, marketing | 1 Comment »
[photopress:And_the_dreams_dissapear_sm.png,full,alignright]One of the most fascinating companies at the BRITE conference was Eli Lilly, represented by Marc Kershisnik, Executive Director of Market Research. It is one thing to talk about putting the ... Read more..Tuesday, February 5th, 2008 Posted in announcements, marketing, marketing death valley | 4 Comments »
[photopress:brite_conference_logo_small_1.png,full,alignright]I'll be attending the BRITE conference at Columbia this week and I'll be leading a session with my partner Lois Kelly during the CMO day. The broad topic is: what ... Read more..Tuesday, January 15th, 2008 Posted in Strategy, marketing | 5 Comments »
[photopress:apples___oranges.jpg,full,alignright]According to the CMO Council's latest annual Marketing Outlook survey (via Marketing Charts), CMOs are upbeat about spend levels, which are supposed to stay steady or trend higher, and frustrated ... Read more..Tuesday, November 27th, 2007 Posted in adoption of innovation, marketing | 1 Comment »
It does not matter what you think about your customers - what really matters is what they think about themselves. Many marketers overlook this point and end up talking about ... Read more..
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