Tuesday, August 26th, 2008 Posted in Interesting Links | No Comments »
My friend Jerry Bowles from Social Media Today was kind enough to profile me as the Social Media Today blogger of the week. I don't usually feel comfortable talking ... Read more..Wednesday, August 6th, 2008 Posted in Strategy, innovation, marketing, marketing death valley | 4 Comments »
It is interesting to see how fundamental behavioral change almost always require a catastrophic event. It happens like that on every level - whether on a personal, a company, or ... Read more..Thursday, July 3rd, 2008 Posted in marketing, worst practices | 1 Comment »
One of the all time success stories in the gaming world was the Halo series of games for Xbox and Xbox Live. It still puzzles me that the games were ... Read more..Friday, June 20th, 2008 Posted in Strategy, innovation, marketing, social media | 3 Comments »
Following Wednesday's post on how not to treat social media as another channel, which got a fair amount of reaction, I expanded on the idea over at the Marketing 2.0 ... Read more..Wednesday, June 18th, 2008 Posted in blogging, business model innovation, communities, innovation, marketing, marketing death valley | 12 Comments »
[photopress:game_change_sm.jpg,full,alignright]More and more people in the marketing space are starting to talk about doing marketing with social media, or leveraging social media in their marketing efforts, or better yet, and ... Read more..Wednesday, June 11th, 2008 Posted in best practices, customer service, marketing | 12 Comments »
As you may recall, I had my share of problems with my last laptop, which culminated in a bad customer service experience. I was sufficiently incensed to blog (see ... Read more..Thursday, June 5th, 2008 Posted in Interesting Links, adoption of innovation, innovation, marketing | 1 Comment »
Scott Antony, one of the Innovator's Dilemma gurus, has a great post on how market research, if not done properly, can kill the innovation process within a company. In essence he ... Read more..Tuesday, June 3rd, 2008 Posted in Strategy, customer service, innovation, marketing | 1 Comment »
I had the pleasure to see Tony Hsieh from Zappos.com talk about the importance of corporate culture at the recent community 2.0 conference. I was left with two new proof points ... Read more..Tuesday, May 6th, 2008 Posted in marketing | 5 Comments »
In conducting a brown-bag marketing innovation brainstorming session with a company's marketing team last week, an interesting question came up - is Apple doing good for its customers? The answer of ... Read more..Wednesday, April 30th, 2008 Posted in Interesting Links, advertising, buying behaviour | 2 Comments »
Starting with the premise that advertising is always designed to increase consumer awareness and to persuade users that the brand is superior, a new research study by a team of ... Read more..
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