Friday, March 18th, 2011 Posted in cmo2.0 | No Comments »
If you want to meet a truly insightful CMO 2.0, meet Ted Smyth, the Executive Vice President, Corporate Affairs at the McGraw-Hill Companies. Ted has a really interesting background that ... Read more..
Friday, April 10th, 2009 Posted in book pointers, communities, Interesting Links, marketing | 3 Comments »
About a year ago I wrote about the fact that people have two evaluation frameworks - a market framework and a social framework - and how rewards are not a ... Read more..
Thursday, March 19th, 2009 Posted in buying behaviour, marketing | 4 Comments »
Words and metaphors are great when used properly - they can also severely limit our views and thinking around certain topics.
Look at marketing as an example. There are a ton ... Read more..
Monday, March 16th, 2009 Posted in buying behaviour, marketing | 6 Comments »
Most marketers embrace the economists' worldview - we are rational people who buy products to fulfill our needs and when confronted with choices we make rational decisions.
Unfortunately that is not ... Read more..
Thursday, March 5th, 2009 Posted in best practices, communities, marketing, social media | 2 Comments »
Most marketers have been trained to use market segments as part of their strategy to approach certain groups of people. Unfortunately when you try to leverage communities as part of ... Read more..
Sunday, February 22nd, 2009 Posted in marketing, social media | 2 Comments »
Of course you know my answer...
But as I was cruising some sites this morning I came across another interesting stat that seems to support that. Below are two charts indicating ... Read more..
Tuesday, February 3rd, 2009 Posted in Interesting Links, marketing, social media, Strategy | 2 Comments »
An article in this month's issue of McKinsey Quarterly (requires subscription) talks about "the downturn's new rules for marketers" and how those rules are different than in the last downturn ... Read more..
Tuesday, January 27th, 2009 Posted in cmo2.0, communities, marketing, social media, Strategy | 3 Comments »
Many marketers view social media marketing as (merely) a way to do marketing using social media tools. Consequently most social media marketing programs in the near future will be just ... Read more..
Tuesday, November 11th, 2008 Posted in best practices, branding, marketing | 4 Comments »
Say you are a really honest used car dealer, a truly compassionate personal injury lawyer, or a lobbyist fighting for a real noble cause...how do you create an image for ... Read more..
Saturday, October 11th, 2008 Posted in customer service, marketing, word of mouth, worst practices | 7 Comments »
I am scheduled to travel to Belgium to visit my father who was diagnosed with two aneurisms and is facing a fairly complex and dangerous operation later this month. When ... Read more..