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Are customer communities changing the marketing department

Tuesday, May 20th, 2008 Posted in business model innovation, communities, Interesting Links, marketing, Strategy | 7 Comments »

An interesting question that came up during our workshop (slides here) at the community 2.0 conference was whether CMO's and their marketing departments are changing with the advent of successful ... Read more..

CMOs upbeat about spending levels, frustrated with organizational culture…and falsely betting on ROI

Tuesday, January 15th, 2008 Posted in marketing, Strategy | 5 Comments »

[photopress:apples___oranges.jpg,full,alignright]According to the CMO Council's latest annual Marketing Outlook survey (via Marketing Charts), CMOs are upbeat about spend levels, which are supposed to stay steady or trend higher, and frustrated ... Read more..

The (d)Evolved CMO

Monday, December 17th, 2007 Posted in communities, innovation, Interesting Links, marketing, marketing communications, marketing death valley, product innovation, technology enablement, web 2.0 | 5 Comments »

[photopress:evolution.jpg,full,centered] A new report jointly produced between Forrester Research and Heidrick & Struggles paints a bleak picture of the (d)evolved CMO (Chief Marketing Officer). You can download the report here, but only ... Read more..