Wednesday, February 4th, 2009 Posted in Interesting Links, advertising, best practices, marketing, social media | 4 Comments »
You would think that with the ability to measure everything when you do online marketing, many companies would do so. Not so say McKinsey consultants - while 91% of the marketing ... Read more..Wednesday, April 16th, 2008 Posted in marketing, marketing death valley | 1 Comment »
[photopress:failed.jpg,full,alignright]I was invited to attend The Conference Board meeting on Marketing Effectiveness yesterday. The main theme focused on how companies keep their marketing departments accountable. Surprisingly, but as most research shows, ... Read more..Wednesday, January 16th, 2008 Posted in Strategy, marketing | 8 Comments »
[photopress:trackrecordsm.jpg,full,alignright]A few of my friends IM'd, emailed and called me yesterday to talk about the post I wrote on ROI not being a good indicator for how well marketing is ... Read more..
 |
 |
 |
|
||
 |
|
 |
|
||
