Monday, July 21st, 2008 Posted in Strategy, communities, marketing, social networking, technology enablement, worst practices | 4 Comments »
The 2008 Tribalization of Business Study that was released last week led a lot of people to conclude that online communities do not work and that companies are spending too ... Read more..Monday, July 21st, 2008 Posted in communities, innovation, marketing | No Comments »
For the second time in six months I got to listen to the Fiskateer case study at last week's ANA Conference on Marketing Accountability. This time it was co-presented between ... Read more..Wednesday, July 16th, 2008 Posted in Interesting Links, announcements, communities | No Comments »
The study on tribalization of business which we (Beeline Labs, my new company), Deloitte and the Society of New Communications Research (where I am a senior fellow), produced this spring/early ... Read more..Wednesday, July 9th, 2008 Posted in Interesting Links, communities | 2 Comments »
Over on the Marketing 2.0 blog, I wrote about the importance of thinking big about your corporate community efforts if you want to have a real impact on your business ... Read more..Monday, July 7th, 2008 Posted in Interesting Links | 5 Comments »
While Facebook is a great place to bring like-minded people together and engage with them, it is also an extremely painful environment for community moderators to manage their communities. As some ... Read more..Friday, June 27th, 2008 Posted in buying behaviour, marketing, social media | 1 Comment »
As a product marketer I have always been a big believer in verticalizing. After all, and unless you have an inherently horizontal solution like accounting software or customer relationship management ... Read more..Monday, June 23rd, 2008 Posted in communities, marketing, social networking | 5 Comments »
In speaking with Victoria Axelrod a couple of weeks ago it dawned on me that the reason why I have over 9,000 people in the marketing 2.0 group in Facebook ... Read more..Wednesday, June 18th, 2008 Posted in blogging, business model innovation, communities, innovation, marketing, marketing death valley | 12 Comments »
[photopress:game_change_sm.jpg,full,alignright]More and more people in the marketing space are starting to talk about doing marketing with social media, or leveraging social media in their marketing efforts, or better yet, and ... Read more..Tuesday, May 27th, 2008 Posted in marketing, social media | 3 Comments »
Many companies focus primarily on the "media" part of social media - should our CEO blog, do we need a blogging policy, do we need wikis for our customers, etc. ... Read more..Friday, April 4th, 2008 Posted in innovation, marketing, marketing death valley, random brainsqualls | No Comments »
A new study found that if you have a UK Birmingham accent, you are likely to be perceived as less intelligent than if you have a Yorkshire accent - in ... Read more..
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