Monday, September 8th, 2008 Posted in Strategy, communities, marketing, social media | 5 Comments »
Shel Israel last week asked me if companies should have a Chief Community Officer, to which I replied that communities, with the customer insights that they can provide, would allow ... Read more..Wednesday, September 3rd, 2008 Posted in communities, marketing | 1 Comment »
There are very few social media marketing programs that scale to the point where they can truly be useful to multi-billion dollar companies. But why is that? Part of the problem, ... Read more..Monday, August 25th, 2008 Posted in Consumer generated media, buying behaviour, marketing | No Comments »
You've heard it before...people do not want to hear from companies anymore, they want to hear from other people. Well here comes some fresh data to back that up. IBM recently ... Read more..Thursday, August 21st, 2008 Posted in communities, marketing, social media | 1 Comment »
Someone asked me what the three most under-leveraged opportunities for companies who offer online communities are. I answered: The ability for companies to engage all their constituencies in transforming their core business ... Read more..Thursday, August 14th, 2008 Posted in Strategy, innovation, marketing, social media | 2 Comments »
You’ve heard it before – most breakthrough innovations happen at the edges or at the intersections of various disciplines. The latest wave of marketing innovation is no different – although we ... Read more..Wednesday, August 13th, 2008 Posted in Strategy, innovation, marketing, marketing death valley | 2 Comments »
With the average CMO tenure being 27 month, you wonder why there are not more companies and chief marketing officers trying to reinvent the role of the CMO. It seems ... Read more..Tuesday, August 12th, 2008 Posted in Strategy, communities, marketing | No Comments »
Following the launch of the 2008 Tribalization of Business study and the three webinars which were attended by more than 1,500 people, we developed a resource page with all the ... Read more..Wednesday, August 6th, 2008 Posted in Strategy, innovation, marketing, marketing death valley | 4 Comments »
It is interesting to see how fundamental behavioral change almost always require a catastrophic event. It happens like that on every level - whether on a personal, a company, or ... Read more..Friday, August 1st, 2008 Posted in Interesting Links, best practices, communities, marketing | No Comments »
Yesterday we participated in an online conversation with many of the Society for New Communications Research Fellows (of which I am one) on the Tribalization of Business Study. We created a ... Read more..Wednesday, July 30th, 2008 Posted in communities, marketing, web 2.0 | No Comments »
In the webinar today on the 2008 Tribalization of Business Study that we did with Deloitte and The Society of New Communications Research it was interesting to see how more ... Read more..
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