Thursday, February 26th, 2009 Posted in Interesting Links, cmo2.0 | No Comments »
(cross posted from CMO 2.0 Conversations) Yesterday I had the opportunity to interview Will Prest, the CMO for Transamerica Retirement Management, for yet another great CMO 2.0 Conversation (these are proving ... Read more..Thursday, January 8th, 2009 Posted in Interesting Links, best practices, marketing, social media, web 2.0 | 6 Comments »
A recent survey from Anderson Analytics conducted for the Marketing Executives Networking Group found that most marketing executives are sick of hearing about web 2.0 and are going back to ... Read more..Wednesday, January 7th, 2009 Posted in Strategy, marketing, social media | No Comments »
As part of our ongoing CMO 2.0 Conversation series that we are hosting in the Marketing 2.0 Community, we will have our next one this coming Monday from 2-3pm ET ... Read more..Tuesday, November 4th, 2008 Posted in communities, marketing, social media, web 2.0 | 4 Comments »
A number of recent examples, including the mass migration of community members from UrbanBaby.com to YouBeMom.com, as reported in the latest issue of Wired Magazine, make you wonder why some ... Read more..Monday, November 3rd, 2008 Posted in best practices, marketing, social media | 3 Comments »
Last week I had the opportunity to interview Paula Drum, the VP of Marketing at H&R Block, at the Social Media Strategies Conference. Just like the last time I interviewed ... Read more..Wednesday, October 22nd, 2008 Posted in announcements, communities, social media | No Comments »
As part of the Marketing 2.0 Community, we are having the third in a series of CMO 2.0 Conversations with Best Buy's CMO Barry Judge tomorrow. We hope you can ... Read more..Wednesday, October 22nd, 2008 Posted in customer service, marketing, social media | 5 Comments »
We just finished a series of in-depth interviews with companies who are deploying social media as part of their business processes. Most initiatives were marketing based - and none were ... Read more..Thursday, October 9th, 2008 Posted in communities | 4 Comments »
I have written about the Fiskateer community many times, and finaly got a chance to interview the people who are responsible for making this community happen. I will extract some blog ... Read more..Thursday, September 25th, 2008 Posted in Interesting Links | 1 Comment »
I had a great interview with Paula Drum today. You can listen to it below. I will write more blogposts on specific interview portions soon. Read more..Tuesday, September 23rd, 2008 Posted in Collaboration, communities, innovation, marketing, product innovation | 2 Comments »
At last week's Web 2.0 workshop and also with some clients recently I started noticing how people mix up communities and work teams - a distinction which I think is ... Read more..
 |
 |
 |
|
||
 |
|
 |
|
||
