Tuesday, November 4th, 2008 Posted in communities, marketing, social media, web 2.0 | 4 Comments »
A number of recent examples, including the mass migration of community members from UrbanBaby.com to YouBeMom.com, as reported in the latest issue of Wired Magazine, make you wonder why some ... Read more..Monday, November 3rd, 2008 Posted in best practices, marketing, social media | 3 Comments »
Last week I had the opportunity to interview Paula Drum, the VP of Marketing at H&R Block, at the Social Media Strategies Conference. Just like the last time I interviewed ... Read more..Wednesday, October 22nd, 2008 Posted in announcements, communities, social media | No Comments »
As part of the Marketing 2.0 Community, we are having the third in a series of CMO 2.0 Conversations with Best Buy's CMO Barry Judge tomorrow. We hope you can ... Read more..Wednesday, October 22nd, 2008 Posted in customer service, marketing, social media | 5 Comments »
We just finished a series of in-depth interviews with companies who are deploying social media as part of their business processes. Most initiatives were marketing based - and none were ... Read more..Thursday, October 9th, 2008 Posted in communities | 4 Comments »
I have written about the Fiskateer community many times, and finaly got a chance to interview the people who are responsible for making this community happen. I will extract some blog ... Read more..Thursday, September 25th, 2008 Posted in Interesting Links | 1 Comment »
I had a great interview with Paula Drum today. You can listen to it below. I will write more blogposts on specific interview portions soon. Read more..Tuesday, September 23rd, 2008 Posted in Collaboration, communities, innovation, marketing, product innovation | 2 Comments »
At last week's Web 2.0 workshop and also with some clients recently I started noticing how people mix up communities and work teams - a distinction which I think is ... Read more..Monday, September 8th, 2008 Posted in Strategy, communities, marketing, social media | 5 Comments »
Shel Israel last week asked me if companies should have a Chief Community Officer, to which I replied that communities, with the customer insights that they can provide, would allow ... Read more..Wednesday, September 3rd, 2008 Posted in communities, marketing | 1 Comment »
There are very few social media marketing programs that scale to the point where they can truly be useful to multi-billion dollar companies. But why is that? Part of the problem, ... Read more..Monday, August 25th, 2008 Posted in Consumer generated media, buying behaviour, marketing | No Comments »
You've heard it before...people do not want to hear from companies anymore, they want to hear from other people. Well here comes some fresh data to back that up. IBM recently ... Read more..
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