Monday, June 28th, 2010 Posted in Hyper Social Enterprise, Interesting Links, announcements, book pointers | 37 Comments »
The big day has arrived - our first book is officially out and can be purchased at Amazon.com (Borders and Barnes & Noble still show the old release dates for ... Read more..Friday, May 8th, 2009 Posted in Strategy, cmo2.0, social media | 1 Comment »
It was fun to have a CMO 2.0 Conversation with Pete Blackshaw for a variety of reasons. First, it was reminiscent of a great SkypeCast conversation he and I had ... Read more..Monday, May 4th, 2009 Posted in Interesting Links, Strategy, cmo2.0, marketing | No Comments »
(cross posted on the CMO 2.0 Site) I had the pleasure of conducting another CMO 2.0 Conversation with many teachable moments - this one with Mark Colombo, the Senior Vice President ... Read more..Friday, March 20th, 2009 Posted in announcements, cmo2.0, marketing, social media | No Comments »
It is a recurring theme now - people often ask us: why are you doing what you doing? Why are you doing the CMO 2.0 Conversations, why are you doing ... Read more..Wednesday, March 18th, 2009 Posted in marketing, sales | 5 Comments »
I enjoyed attending the 2009 IDC Directions Conference in Boston yesterday. By listening to marketers who attended the conference, I realized that many tech marketers are still solidly grounded in ... Read more..Friday, March 13th, 2009 Posted in Interesting Links, best practices, communities, marketing, product innovation, social media | 3 Comments »
Ok, so you have a vibrant community. People are submitting ideas for your next generation products, they seem to be having fun, they are engaged and keep referring new members. ... Read more..Tuesday, March 10th, 2009 Posted in Strategy, buying behaviour, communities, marketing, social media | 7 Comments »
If you are trying to leverage communities as part of your marketing, there are a few things you need to approach differently. Some of them have already been described in ... Read more..Thursday, February 26th, 2009 Posted in Interesting Links, cmo2.0 | No Comments »
(cross posted from CMO 2.0 Conversations) Yesterday I had the opportunity to interview Will Prest, the CMO for Transamerica Retirement Management, for yet another great CMO 2.0 Conversation (these are proving ... Read more..Thursday, January 8th, 2009 Posted in Interesting Links, best practices, marketing, social media, web 2.0 | 6 Comments »
A recent survey from Anderson Analytics conducted for the Marketing Executives Networking Group found that most marketing executives are sick of hearing about web 2.0 and are going back to ... Read more..Wednesday, January 7th, 2009 Posted in Strategy, marketing, social media | No Comments »
As part of our ongoing CMO 2.0 Conversation series that we are hosting in the Marketing 2.0 Community, we will have our next one this coming Monday from 2-3pm ET ... Read more..
 |
 |
 |
|
||
 |
|
 |
|
||
