Thursday, September 1st, 2011 Posted in cmo2.0, Interesting Links | 1 Comment »
I truly enjoyed my CMO 2.0 Influencer conversation with Tom Asacker - who I consider a friend and also admire as an original marketing thinker. Tom is the author of ... Read more..
Wednesday, August 31st, 2011 Posted in cmo2.0 | No Comments »
My CMO 2.0 Conversation with Tom Nightingale, the CMO at Con-way, a $5B publicly traded transportation and logistics company, was very enlightening to say the least. When I spoke with Tom, he ... Read more..
Friday, June 17th, 2011 Posted in culture 6.0, marketing death valley | No Comments »
Having known and admired Grant McCracken for a few years, I knew I was in for a intellectual treat with this CMO 2.0 Influencer Conversation. Grant is an academic with ... Read more..
Monday, June 28th, 2010 Posted in announcements, book pointers, Hyper Social Enterprise, Interesting Links | 2 Comments »
The big day has arrived - our first book is officially out and can be purchased at Amazon.com (Borders and Barnes & Noble still show the old release dates for ... Read more..
Friday, May 8th, 2009 Posted in cmo2.0, social media, Strategy | 1 Comment »
It was fun to have a CMO 2.0 Conversation with Pete Blackshaw for a variety of reasons. First, it was reminiscent of a great SkypeCast conversation he and I had ... Read more..
Monday, May 4th, 2009 Posted in cmo2.0, Interesting Links, marketing, Strategy | No Comments »
(cross posted on the CMO 2.0 Site)
I had the pleasure of conducting another CMO 2.0 Conversation with many teachable moments - this one with Mark Colombo, the Senior Vice President ... Read more..
Friday, March 20th, 2009 Posted in announcements, cmo2.0, marketing, social media | No Comments »
It is a recurring theme now - people often ask us: why are you doing what you doing? Why are you doing the CMO 2.0 Conversations, why are you doing ... Read more..
Wednesday, March 18th, 2009 Posted in marketing, sales | 5 Comments »
I enjoyed attending the 2009 IDC Directions Conference in Boston yesterday. By listening to marketers who attended the conference, I realized that many tech marketers are still solidly grounded in ... Read more..
Friday, March 13th, 2009 Posted in best practices, communities, Interesting Links, marketing, product innovation, social media | 3 Comments »
Ok, so you have a vibrant community. People are submitting ideas for your next generation products, they seem to be having fun, they are engaged and keep referring new members. ... Read more..
Tuesday, March 10th, 2009 Posted in buying behaviour, communities, marketing, social media, Strategy | 8 Comments »
If you are trying to leverage communities as part of your marketing, there are a few things you need to approach differently. Some of them have already been described in ... Read more..