Thursday, September 1st, 2011 Posted in cmo2.0, Interesting Links | 1 Comment »
I truly enjoyed my CMO 2.0 Influencer conversation with Tom Asacker - who I consider a friend and also admire as an original marketing thinker. Tom is the author of ...
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Wednesday, August 31st, 2011 Posted in cmo2.0 | No Comments »
My CMO 2.0 Conversation with Tom Nightingale, the CMO at Con-way, a $5B publicly traded transportation and logistics company, was very enlightening to say the least. When I spoke with Tom, he ...
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Friday, June 17th, 2011 Posted in culture 6.0, marketing death valley | No Comments »
Having known and admired Grant McCracken for a few years, I knew I was in for a intellectual treat with this CMO 2.0 Influencer Conversation. Grant is an academic with ...
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Monday, June 28th, 2010 Posted in announcements, book pointers, Hyper Social Enterprise, Interesting Links | 2 Comments »
The big day has arrived - our first book is officially out and can be purchased at Amazon.com (Borders and Barnes & Noble still show the old release dates for ...
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Friday, May 8th, 2009 Posted in cmo2.0, social media, Strategy | 1 Comment »
It was fun to have a CMO 2.0 Conversation with Pete Blackshaw for a variety of reasons. First, it was reminiscent of a great SkypeCast conversation he and I had ...
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Monday, May 4th, 2009 Posted in cmo2.0, Interesting Links, marketing, Strategy | No Comments »
(cross posted on the CMO 2.0 Site)
I had the pleasure of conducting another CMO 2.0 Conversation with many teachable moments - this one with Mark Colombo, the Senior Vice President ...
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Friday, March 20th, 2009 Posted in announcements, cmo2.0, marketing, social media | No Comments »
It is a recurring theme now - people often ask us: why are you doing what you doing? Why are you doing the CMO 2.0 Conversations, why are you doing ...
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Wednesday, March 18th, 2009 Posted in marketing, sales | 5 Comments »
I enjoyed attending the 2009 IDC Directions Conference in Boston yesterday. By listening to marketers who attended the conference, I realized that many tech marketers are still solidly grounded in ...
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Friday, March 13th, 2009 Posted in best practices, communities, Interesting Links, marketing, product innovation, social media | 3 Comments »
Ok, so you have a vibrant community. People are submitting ideas for your next generation products, they seem to be having fun, they are engaged and keep referring new members. ...
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Tuesday, March 10th, 2009 Posted in buying behaviour, communities, marketing, social media, Strategy | 8 Comments »
If you are trying to leverage communities as part of your marketing, there are a few things you need to approach differently. Some of them have already been described in ...
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