Tuesday, March 22nd, 2011 Posted in Interesting Links, buying behaviour, word of mouth | 2 Comments »
Everyone knows what word of mouth means (WOM) - it means a positive or negative recommendation about a product by another user, a friend, a trusted resource, or a stranger. ... Read more..Friday, March 18th, 2011 Posted in cmo2.0 | No Comments »
If you want to meet a truly insightful CMO 2.0, meet Ted Smyth, the Executive Vice President, Corporate Affairs at the McGraw-Hill Companies. Ted has a really interesting background that ... Read more..Wednesday, March 16th, 2011 Posted in cmo2.0 | No Comments »
My CMO 2.0 Conversation with Eran Barak, the SVP of Marketing and Community Strategy at Thomson Reuters was a good way to restart the series. Eran has been involved with social ... Read more..Thursday, March 10th, 2011 Posted in buying behaviour | 12 Comments »
Groupon, the so-called social buying site (even though there is very little social going on outside of the manipulation of basic human behaviors like their reaction to a situation where ... Read more..Thursday, March 3rd, 2011 Posted in Hyper Social Enterprise, culture 6.0 | No Comments »
Understanding your tribes and the Human 1.0 characteristics (reciprocity, fairness, etc.) that have been driving humans for the last 10,000 years are critical to help you make sense of employee, ... Read more..Monday, February 7th, 2011 Posted in Interesting Links | 1 Comment »
This post is a follow up to last week's Innochat with the Innocat tribe. The chat was so fast and furious that I had a hard time keeping up - ... Read more..Tuesday, December 21st, 2010 Posted in Risk intelligence, Social Messiness, announcements | 2 Comments »
In speaking with Ed Moran the other day, the co-author of the award-winning Hyper-Social Organization, he brought up a great term - risk intelligence about social media. When it comes to social ... Read more..Friday, December 17th, 2010 Posted in Social Messiness | 2 Comments »
Companies that successfully embrace the social as part of their business also embrace the messiness that comes with it. Social messiness comes in many forms, here are just 3 big ... Read more..Friday, October 29th, 2010 Posted in Interesting Links, communities | 1 Comment »
Speaking with Scott Wilder is always fun, and it was so again when I spoke with him a few weeks ago about his online community experiences. For those of you ... Read more..Friday, August 27th, 2010 Posted in Interesting Links, buying behaviour, communities | 27 Comments »
What do you think? Research based on eBay support communities that was published in the Harvard Business Review a few years back seemed to indicate that it did. Some of those ... Read more..
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