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Sneak peek at the early findings of the Social Workplace Trust Study

Wednesday, September 19th, 2012 Posted in adoption of innovation, announcements, culture 6.0, human resources, Hyper Social Enterprise, Risk intelligence, social media, Strategy | 1 Comment »

Today we released preliminary results of the Social Workplace Trust Study, a study that was co-sponsored between Human 1.0, The Great Place to Work Institute, The International Association of Business ... Read more..

Commentary on “Principles for Building a Successful Social Business Strategy”

Wednesday, February 1st, 2012 Posted in business model innovation, Hyper Social Enterprise, Interesting Links, Social Messiness | 3 Comments »

The students at Baruch College’s Executive MBA Cohort 31 read our book, The Hyper-Social Organization, and authored a detailed blog post with 9 principles to build a successful social business ... Read more..

You don’t want to turn your business into a social business

Monday, January 23rd, 2012 Posted in business model innovation, Social Messiness, Strategy | 7 Comments »

For someone who co-authored a book on how companies that succeed in leveraging this current wave of innovation, powered by the social, do so by turning their business processes into ... Read more..

Creating Unified Customer Experiences

Saturday, June 25th, 2011 Posted in culture 6.0, Hyper Social Enterprise, marketing, Strategy | 4 Comments »

There was a lot of talk at this week's Enterprise 2.0 Conference about creating unified customer experiences. Questions being bantered around included who should own the unified customer experience and ... Read more..

How do you put the Social in CRM?

Thursday, June 23rd, 2011 Posted in buying behaviour, culture 6.0, customer service, Hyper Social Enterprise, social innovation, social media, Social Messiness | 2 Comments »

While attending the Enterprise 2.0 conference and hosting a great dinner with 28 thinkers in the space on Monday night (the dinner was sponsored by Clearvale, which is our client), ... Read more..

CMO 2.0 Conversation with Karen Quintos, CMO at Dell

Monday, June 20th, 2011 Posted in cmo2.0 | No Comments »

I truly enjoyed my CMO 2.0 conversation with Karen Quintos, the CMO at Dell. Karen has somewhat of an unusual background for a CMO at a high tech company. She ... Read more..

CMO 2.0 Influencer Conversation with Grant McCracken, author of The Chief Culture Officer

Friday, June 17th, 2011 Posted in culture 6.0, marketing death valley | No Comments »

Having known and admired Grant McCracken for a few years, I knew I was in for a intellectual treat with this CMO 2.0 Influencer Conversation. Grant is an academic with ... Read more..

Why you cannot understand social behavior through traditional market research techniques

Saturday, May 14th, 2011 Posted in Social Messiness, Strategy, tribalization of business | 4 Comments »

Many companies are trying to understand and predict online social behavior using traditional marketing research techniques - both qualitative and quantitative. In most cases those companies are in for big disappointments. Let's ... Read more..

CMO 2.0 Influencer Conversation with Paul Gillin, Author of Social Marketing to the Business Consumer

Saturday, April 30th, 2011 Posted in social media | 1 Comment »

Having known Paul Gillin for years, I knew this would be an informative and rich conversation. Paul is a veteran technology journalist and the author of multiple books about new ... Read more..

New Research on the impact of Word of Mouth and Observational Learning on buying decisions

Tuesday, March 22nd, 2011 Posted in buying behaviour, Interesting Links, word of mouth | 2 Comments »

Everyone knows what word of mouth means (WOM) - it means a positive or negative recommendation about a product by another user, a friend, a trusted resource, or a stranger. ... Read more..