Wednesday, February 1st, 2012 Posted in Hyper Social Enterprise, Interesting Links, Social Messiness, business model innovation | No Comments »
The students at Baruch College’s Executive MBA Cohort 31 read our book, The Hyper-Social Organization, and authored a detailed blog post with 9 principles to build a successful social business ... Read more..Monday, January 23rd, 2012 Posted in Social Messiness, Strategy, business model innovation | 6 Comments »
For someone who co-authored a book on how companies that succeed in leveraging this current wave of innovation, powered by the social, do so by turning their business processes into ... Read more..Saturday, June 25th, 2011 Posted in Hyper Social Enterprise, Strategy, culture 6.0, marketing | 1 Comment »
There was a lot of talk at this week's Enterprise 2.0 Conference about creating unified customer experiences. Questions being bantered around included who should own the unified customer experience and ... Read more..Thursday, June 23rd, 2011 Posted in Hyper Social Enterprise, Social Messiness, buying behaviour, culture 6.0, customer service, social innovation, social media | No Comments »
While attending the Enterprise 2.0 conference and hosting a great dinner with 28 thinkers in the space on Monday night (the dinner was sponsored by Clearvale, which is our client), ... Read more..Monday, June 20th, 2011 Posted in cmo2.0 | No Comments »
I truly enjoyed my CMO 2.0 conversation with Karen Quintos, the CMO at Dell. Karen has somewhat of an unusual background for a CMO at a high tech company. She ... Read more..Friday, June 17th, 2011 Posted in culture 6.0, marketing death valley | No Comments »
Having known and admired Grant McCracken for a few years, I knew I was in for a intellectual treat with this CMO 2.0 Influencer Conversation. Grant is an academic with ... Read more..Saturday, May 14th, 2011 Posted in Social Messiness, Strategy, tribalization of business | 4 Comments »
Many companies are trying to understand and predict online social behavior using traditional marketing research techniques - both qualitative and quantitative. In most cases those companies are in for big disappointments. Let's ... Read more..Saturday, April 30th, 2011 Posted in social media | 1 Comment »
Having known Paul Gillin for years, I knew this would be an informative and rich conversation. Paul is a veteran technology journalist and the author of multiple books about new ... Read more..Tuesday, March 22nd, 2011 Posted in Interesting Links, buying behaviour, word of mouth | 2 Comments »
Everyone knows what word of mouth means (WOM) - it means a positive or negative recommendation about a product by another user, a friend, a trusted resource, or a stranger. ... Read more..Friday, March 18th, 2011 Posted in cmo2.0 | No Comments »
If you want to meet a truly insightful CMO 2.0, meet Ted Smyth, the Executive Vice President, Corporate Affairs at the McGraw-Hill Companies. Ted has a really interesting background that ... Read more..
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