Amazon could learn a lesson or two from Apple when it comes to pricing

Tuesday, June 16th, 2009 Posted in Interesting Links, buying behaviour, cmo2.0, pricing | 1 Comment »

If you follow behavioral economists like Dan Ariely, who I recently interviewed as part of the CMO 2.0 Influencer Conversations, you will know that there is such a thing as ... Read more..

CMO 2.0 Influencer Conversation with behavioral economist Dan Ariely

Tuesday, May 26th, 2009 Posted in cmo2.0 | 2 Comments »

My CMO 2.0 Influencer Conversation with behavioral economist Dan Ariely, who is also the author of one of my favorite books, Predictably Irrational, was particularly insightful and instructive. Dan started the ... Read more..

What happens when a majority of people are predictably irrational?

Monday, March 31st, 2008 Posted in Interesting Links, Strategy, book pointers, buying behaviour, marketing | No Comments »

[photopress:irrationalsm.jpg,full,alignright]That is the question that MIT professor in behavioral economics Dan Ariely tries to make his readers think about in his new book, Predictably Irrational: The Hidden Forces That Shape ... Read more..