The 2008 Tribalization of Business Study Now Released

Wednesday, July 16th, 2008 Posted in Interesting Links, announcements, communities | No Comments »

The study on tribalization of business which we (Beeline Labs, my new company), Deloitte and the Society of New Communications Research (where I am a senior fellow), produced this spring/early ... Read more..

Why Facebook sucks to manage communities…

Monday, July 7th, 2008 Posted in Interesting Links | 5 Comments »

While Facebook is a great place to bring like-minded people together and engage with them, it is also an extremely painful environment for community moderators to manage their communities. As some ... Read more..

Are customer communities changing the marketing department

Tuesday, May 20th, 2008 Posted in Interesting Links, Strategy, business model innovation, communities, marketing | 7 Comments »

An interesting question that came up during our workshop (slides here) at the community 2.0 conference was whether CMO's and their marketing departments are changing with the advent of successful ... Read more..

Observations from the Community 2.0 Conference

Wednesday, May 14th, 2008 Posted in communities | No Comments »

I opened the Community 2.0 conference this morning with a few observations about what transpired so far. Personally I was left with the impression that we are facing a ... Read more..

Why wrong measurements can be bad for your community’s health…

Thursday, May 1st, 2008 Posted in Interesting Links, Strategy, best practices, communities, social media, social networking | 4 Comments »

[photopress:successsm.jpg,full,alignright]In my update on the 2008 Tribalization of Business study on business communities that we are doing with Deloitte and The Society for New Communications Research last week - I ... Read more..

2008 Tribalization of Business Study – preliminary results

Thursday, April 24th, 2008 Posted in business model innovation, communities | No Comments »

Here is the presentation with the preliminary results of the 2008 Tribalization of Business Study (produced by Deloitte, Beeline Labs, and the Society for New Communications Research (SNCR)), which I ... Read more..

Community vs. content – AdAge and the OPA get it wrong.

Thursday, March 13th, 2008 Posted in Consumer generated media, Interesting Links, advertising, buying behaviour, marketing, social media, social networking, word of mouth | 1 Comment »

[photopress:No_comparison_sm.jpg,full,alignright]The Online Publisher Association announced that it added Community as a category to its Internet Activity Index (IAI). So they will now measure how much time consumers spend online with ... Read more..