Friday, September 25th, 2009 Posted in communities, Interesting Links | 6 Comments »
Reciprocity is one of the key factors that allows communities to work. As science has shown, humans developed reciprocity as a reflex to become the only hyper-social species without all ... Read more..
Thursday, May 28th, 2009 Posted in best practices, communities, marketing, social media | 1 Comment »
In this social media age, everyone in your company should become a marketer. Like many companies before you, you should empower all your employees to interact with friends, customers, prospects ... Read more..
Friday, April 10th, 2009 Posted in book pointers, communities, Interesting Links, marketing | 3 Comments »
About a year ago I wrote about the fact that people have two evaluation frameworks - a market framework and a social framework - and how rewards are not a ... Read more..
Tuesday, March 10th, 2009 Posted in buying behaviour, communities, marketing, social media, Strategy | 8 Comments »
If you are trying to leverage communities as part of your marketing, there are a few things you need to approach differently. Some of them have already been described in ... Read more..
Tuesday, October 21st, 2008 Posted in adoption of innovation, book pointers, Collaboration, communities, self-organization, social innovation, social networking | 5 Comments »
In reading the book The Happiness Hypothesis by Jonathan Heidt I came across an important element that makes ultrasocial societies work - reciprocity.
Heidt defines ultrasociality as: living in large cooperative ... Read more..
Wednesday, August 20th, 2008 Posted in communities, worst practices | 2 Comments »
Tuesday, August 12th, 2008 Posted in communities, marketing, Strategy | No Comments »
Following the launch of the 2008 Tribalization of Business study and the three webinars which were attended by more than 1,500 people, we developed a resource page with all the ... Read more..
Friday, August 1st, 2008 Posted in best practices, communities, Interesting Links, marketing | No Comments »
Yesterday we participated in an online conversation with many of the Society for New Communications Research Fellows (of which I am one) on the Tribalization of Business Study.
We created a ... Read more..
Wednesday, July 30th, 2008 Posted in communities, marketing, web 2.0 | No Comments »
In the webinar today on the 2008 Tribalization of Business Study that we did with Deloitte and The Society of New Communications Research it was interesting to see how more ... Read more..
Monday, July 21st, 2008 Posted in communities, innovation, marketing | No Comments »
For the second time in six months I got to listen to the Fiskateer case study at last week's ANA Conference on Marketing Accountability. This time it was co-presented between ... Read more..