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Everyone is a marketer – and every company can be a media company

Thursday, May 28th, 2009 Posted in best practices, communities, marketing, social media | 1 Comment »

In this social media age, everyone in your company should become a marketer. Like many companies before you, you should empower all your employees to interact with friends, customers, prospects ... Read more..

Community Marketing: three things to do differently

Tuesday, March 10th, 2009 Posted in Strategy, buying behaviour, communities, marketing, social media | 7 Comments »

If you are trying to leverage communities as part of your marketing, there are a few things you need to approach differently. Some of them have already been described in ... Read more..

Brite ‘08 – the end of marketing death valley is in sight

Saturday, February 9th, 2008 Posted in Strategy, communities, marketing, marketing death valley, social media | 4 Comments »

The BRITE conference at Columbia was a great one. Much has been written about it already by David Berkowitz, Tom Guarriello, Max Kalehoff, Lois Kelly, Valeria Maltoni, Amanda Mooney, Christine ... Read more..