Thursday, May 28th, 2009 Posted in best practices, communities, marketing, social media | 1 Comment »
In this social media age, everyone in your company should become a marketer. Like many companies before you, you should empower all your employees to interact with friends, customers, prospects ... Read more..Tuesday, March 10th, 2009 Posted in Strategy, buying behaviour, communities, marketing, social media | 7 Comments »
If you are trying to leverage communities as part of your marketing, there are a few things you need to approach differently. Some of them have already been described in ... Read more..Saturday, February 9th, 2008 Posted in Strategy, communities, marketing, marketing death valley, social media | 4 Comments »
The BRITE conference at Columbia was a great one. Much has been written about it already by David Berkowitz, Tom Guarriello, Max Kalehoff, Lois Kelly, Valeria Maltoni, Amanda Mooney, Christine ... Read more..