Sunday, October 5th, 2008 Posted in best practices, communities, marketing, social media | No Comments »
When we conducted the 2008 Tribalization of Business Study, we discovered that those companies that were most satisfied with their community efforts were those that measured the impact of their ... Read more..
Thursday, August 21st, 2008 Posted in communities, marketing, social media | 1 Comment »
Someone asked me what the three most under-leveraged opportunities for companies who offer online communities are.
The ability for companies to engage all their constituencies in transforming their core business ... Read more..
Monday, July 21st, 2008 Posted in communities, marketing, social networking, Strategy, technology enablement, worst practices | 4 Comments »
The 2008 Tribalization of Business Study that was released last week led a lot of people to conclude that online communities do not work and that companies are spending too ... Read more..
Monday, July 21st, 2008 Posted in communities, innovation, marketing | No Comments »
For the second time in six months I got to listen to the Fiskateer case study at last week's ANA Conference on Marketing Accountability. This time it was co-presented between ... Read more..
Wednesday, July 9th, 2008 Posted in communities, Interesting Links | 2 Comments »
Over on the Marketing 2.0 blog, I wrote about the importance of thinking big about your corporate community efforts if you want to have a real impact on your business ... Read more..
Monday, May 12th, 2008 Posted in advertising, communities | No Comments »
One interesting observation from the ongoing "2008 Tribalization of Business Study" is that while the state of communities has progressed by leaps and bounds since the last community 2.0 conference, ... Read more..
Wednesday, February 13th, 2008 Posted in communities, Interesting Links | No Comments »
[photopress:crowd.jpg,full,alignright]In partnership with Deloitte and the Society for New Communications Research, Beeline Labs, our new company is conducting a research project on how companies measure progress and success within their ... Read more..