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Why wrong measurements can be bad for your community’s health…

Thursday, May 1st, 2008 Posted in best practices, communities, Interesting Links, social media, social networking, Strategy | 4 Comments »

[photopress:successsm.jpg,full,alignright]In my update on the 2008 Tribalization of Business study on business communities that we are doing with Deloitte and The Society for New Communications Research last week - I ... Read more..

Understanding the power of communities – even when you do not have a critical mass of users…

Sunday, April 13th, 2008 Posted in business model innovation, communities, Consumer generated media, marketing, social media, Strategy | 1 Comment »

[photopress:businesscrowdsm.jpg,full,alignright]Based on research in the field of virtual communities, most business thinkers will agree that there are 4 fundamental pillars to successful communities - content, members, member profiles and transactions. ... Read more..

The Long Tail Effects of Business Communities

Tuesday, April 8th, 2008 Posted in best practices, business model innovation, communities, innovation, Strategy | 1 Comment »

In interviewing a person in charge of communities at a Fortune 100 company as part of our community effectiveness study that we are doing with Deloitte and the Society for ... Read more..

Community vs. content – AdAge and the OPA get it wrong.

Thursday, March 13th, 2008 Posted in advertising, buying behaviour, Consumer generated media, Interesting Links, marketing, social media, social networking, word of mouth | 1 Comment »

[photopress:No_comparison_sm.jpg,full,alignright]The Online Publisher Association announced that it added Community as a category to its Internet Activity Index (IAI). So they will now measure how much time consumers spend online with ... Read more..