Thursday, August 21st, 2008 Posted in communities, marketing, social media | 1 Comment »
Someone asked me what the three most under-leveraged opportunities for companies who offer online communities are. I answered: The ability for companies to engage all their constituencies in transforming their core business ... Read more..Monday, July 21st, 2008 Posted in Strategy, communities, marketing, social networking, technology enablement, worst practices | 4 Comments »
The 2008 Tribalization of Business Study that was released last week led a lot of people to conclude that online communities do not work and that companies are spending too ... Read more..Wednesday, June 18th, 2008 Posted in blogging, business model innovation, communities, innovation, marketing, marketing death valley | 12 Comments »
[photopress:game_change_sm.jpg,full,alignright]More and more people in the marketing space are starting to talk about doing marketing with social media, or leveraging social media in their marketing efforts, or better yet, and ... Read more..Tuesday, May 27th, 2008 Posted in marketing, social media | 3 Comments »
Many companies focus primarily on the "media" part of social media - should our CEO blog, do we need a blogging policy, do we need wikis for our customers, etc. ... Read more..Monday, May 12th, 2008 Posted in advertising, communities | No Comments »
One interesting observation from the ongoing "2008 Tribalization of Business Study" is that while the state of communities has progressed by leaps and bounds since the last community 2.0 conference, ... Read more..Tuesday, April 8th, 2008 Posted in Strategy, best practices, business model innovation, communities, innovation | 1 Comment »
In interviewing a person in charge of communities at a Fortune 100 company as part of our community effectiveness study that we are doing with Deloitte and the Society for ... Read more..Thursday, April 3rd, 2008 Posted in best practices, buying behaviour, communities | 5 Comments »
[photopress:God_of_duality_sm.jpg,full,alignright]Through a set of experiments desribed in his latest book "Predictably Irrational: The Hidden Forces That Shape Our Decisions", MIT behavioral economist Dan Ariely shows how we live in two ... Read more..Wednesday, February 13th, 2008 Posted in Interesting Links, communities | No Comments »
[photopress:crowd.jpg,full,alignright]In partnership with Deloitte and the Society for New Communications Research, Beeline Labs, our new company is conducting a research project on how companies measure progress and success within their ... Read more..Monday, January 28th, 2008 Posted in book pointers, buying behaviour | 2 Comments »
You cannot predict consumer purchasing by looking at buying behavior from an economist point of view. Their way of abstracting the buying behavior as that of a rational individual driven ... Read more..
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