Friday, March 13th, 2009 Posted in Interesting Links, best practices, communities, marketing, product innovation, social media | 3 Comments »
Ok, so you have a vibrant community. People are submitting ideas for your next generation products, they seem to be having fun, they are engaged and keep referring new members. ... Read more..Thursday, March 5th, 2009 Posted in best practices, communities, marketing, social media | 2 Comments »
Most marketers have been trained to use market segments as part of their strategy to approach certain groups of people. Unfortunately when you try to leverage communities as part of ... Read more..Friday, February 27th, 2009 Posted in Interesting Links, communities | No Comments »
While we have already started with some qualitative interviews leading up to the 2009 Tribalization of Business, we launched the quantitative survey yesterday. A quick reminder. The study, co-produced by Beeline ... Read more..Tuesday, February 24th, 2009 Posted in Interesting Links, communities, marketing, social media, social networking | No Comments »
You have thousands of followers on twitter, hundreds of friends on Facebook, hundreds on LinkedIn, and maybe some in other places. Surely you do not have enough attention to stay ... Read more..Thursday, December 4th, 2008 Posted in Strategy, communities, marketing, social media | 4 Comments »
A number of people have picked up on the scalability issue of social media programs which I mentioned a while back. Some questioned the need for super large communities, while ... Read more..Tuesday, November 4th, 2008 Posted in communities, marketing, social media, web 2.0 | 4 Comments »
A number of recent examples, including the mass migration of community members from UrbanBaby.com to YouBeMom.com, as reported in the latest issue of Wired Magazine, make you wonder why some ... Read more..Wednesday, October 8th, 2008 Posted in communities | No Comments »
I interviewed with Shel Holtz yesterday about the Tribalization of Business Study. It was a fun interview and you can listen to it here. As we are gearing up for the ... Read more..Monday, October 6th, 2008 Posted in adoption of innovation, best practices, communities, customer service, human resources, marketing communications, social media | 3 Comments »
Many companies seem to have legal departments that put up huge barriers to adopting communities and other social media programs that include employees, customers, prospects and even detractors. In fact ... Read more..Tuesday, September 23rd, 2008 Posted in Collaboration, communities, innovation, marketing, product innovation | 2 Comments »
At last week's Web 2.0 workshop and also with some clients recently I started noticing how people mix up communities and work teams - a distinction which I think is ... Read more..Wednesday, September 3rd, 2008 Posted in communities, marketing | 1 Comment »
There are very few social media marketing programs that scale to the point where they can truly be useful to multi-billion dollar companies. But why is that? Part of the problem, ... Read more..
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