Communities are still so young - many people still confused.

Monday, May 12th, 2008 Posted in advertising, communities | No Comments »

One interesting observation from the ongoing "2008 Tribalization of Business Study" is that while the state of communities has progressed by leaps and bounds since the last community 2.0 conference, ... Read more..

The Long Tail Effects of Business Communities

Tuesday, April 8th, 2008 Posted in Strategy, best practices, business model innovation, communities, innovation | No Comments »

In interviewing a person in charge of communities at a Fortune 100 company as part of our community effectiveness study that we are doing with Deloitte and the Society for ... Read more..

Buyers have two evaluation frameworks - a social and a market framework

Thursday, April 3rd, 2008 Posted in best practices, buying behaviour, communities | No Comments »

[photopress:God_of_duality_sm.jpg,full,alignright]Through a set of experiments desribed in his latest book "Predictably Irrational: The Hidden Forces That Shape Our Decisions", MIT behavioral economist Dan Ariely shows how we live in two ... Read more..

How do you measure progress and success within your communities?

Wednesday, February 13th, 2008 Posted in Interesting Links, communities | No Comments »

[photopress:crowd.jpg,full,alignright]In partnership with Deloitte and the Society for New Communications Research, Beeline Labs, our new company is conducting a research project on how companies measure progress and success within their ... Read more..

The role of communities on buying behavior…

Monday, January 28th, 2008 Posted in book pointers, buying behaviour | 2 Comments »

You cannot predict consumer purchasing by looking at buying behavior from an economist point of view. Their way of abstracting the buying behavior as that of a rational individual driven ... Read more..