Thursday, October 15th, 2009 Posted in tribalization of business | 2 Comments »
Both the slides and the Slidecast from yesterday's 2009 Tribalization of Business Study webinar are up on slideshare. I am testing a new feature of Slideshare on the presentation version. Let ... Read more..Wednesday, October 7th, 2009 Posted in Interesting Links, tribalization of business | 24 Comments »
Well, the results from the 2009 Tribalization of Business Study are finally here. As a reminder, the Tribalization of Business Study, sponsored by Beeline Labs, Deloitte, and the Society for New ... Read more..Monday, September 21st, 2009 Posted in Hyper Social Enterprise, Interesting Links, communities | 3 Comments »
So this may sound like stating the obvious, but too many companies overlook this key ingredient within their community activities. What trust does in communities is to lower the transaction costs ... Read more..Friday, May 22nd, 2009 Posted in communities | 2 Comments »
I get that question so often that I thought I would write a short post about it. What is the difference between a B2B and a B2C community? Or people ... Read more..Friday, March 13th, 2009 Posted in Interesting Links, best practices, communities, marketing, product innovation, social media | 3 Comments »
Ok, so you have a vibrant community. People are submitting ideas for your next generation products, they seem to be having fun, they are engaged and keep referring new members. ... Read more..Thursday, March 5th, 2009 Posted in best practices, communities, marketing, social media | 2 Comments »
Most marketers have been trained to use market segments as part of their strategy to approach certain groups of people. Unfortunately when you try to leverage communities as part of ... Read more..Friday, February 27th, 2009 Posted in Interesting Links, communities | No Comments »
While we have already started with some qualitative interviews leading up to the 2009 Tribalization of Business, we launched the quantitative survey yesterday. A quick reminder. The study, co-produced by Beeline ... Read more..Tuesday, February 24th, 2009 Posted in Interesting Links, communities, marketing, social media, social networking | No Comments »
You have thousands of followers on twitter, hundreds of friends on Facebook, hundreds on LinkedIn, and maybe some in other places. Surely you do not have enough attention to stay ... Read more..Thursday, December 4th, 2008 Posted in Strategy, communities, marketing, social media | 4 Comments »
A number of people have picked up on the scalability issue of social media programs which I mentioned a while back. Some questioned the need for super large communities, while ... Read more..Tuesday, November 4th, 2008 Posted in communities, marketing, social media, web 2.0 | 4 Comments »
A number of recent examples, including the mass migration of community members from UrbanBaby.com to YouBeMom.com, as reported in the latest issue of Wired Magazine, make you wonder why some ... Read more..
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