Brite ‘08 - the end of marketing death valley is in sight

Saturday, February 9th, 2008 Posted in Strategy, communities, marketing, marketing death valley, social media | 4 Comments »

The BRITE conference at Columbia was a great one. Much has been written about it already by David Berkowitz, Tom Guarriello, Max Kalehoff, Lois Kelly, Valeria Maltoni, Amanda Mooney, Christine ... Read more..

Going to BRITE this week

Tuesday, February 5th, 2008 Posted in announcements, marketing, marketing death valley | 4 Comments »

[photopress:brite_conference_logo_small_1.png,full,alignright]I'll be attending the BRITE conference at Columbia this week and I'll be leading a session with my partner Lois Kelly during the CMO day. The broad topic is: what ... Read more..