Tuesday, September 25th, 2012 Posted in CIO 2.0, cmo2.0, Interesting Links | No Comments »
I have recently had the pleasure to interview several CMO's and CIO's, including the CMO's at SAP, Macy's and Aon and the CIO for the US GSA, and the VP ... Read more..
Monday, December 6th, 2010 Posted in best practices, business model innovation, buying behaviour, cmo2.0, Hyper Social Enterprise, web 2.0 | 2 Comments »
At the recent 2010 CIO Summit - The Year Ahead - Tony Scott, the CIO from Microsoft asked the audience the question: "who here is best friends with their CMO?" ... Read more..
Monday, September 8th, 2008 Posted in communities, marketing, social media, Strategy | 5 Comments »
Shel Israel last week asked me if companies should have a Chief Community Officer, to which I replied that communities, with the customer insights that they can provide, would allow ... Read more..
Tuesday, May 20th, 2008 Posted in business model innovation, communities, Interesting Links, marketing, Strategy | 7 Comments »
An interesting question that came up during our workshop (slides here) at the community 2.0 conference was whether CMO's and their marketing departments are changing with the advent of successful ... Read more..
Saturday, February 9th, 2008 Posted in communities, marketing, marketing death valley, social media, Strategy | 4 Comments »
The BRITE conference at Columbia was a great one. Much has been written about it already by David Berkowitz, Tom Guarriello, Max Kalehoff, Lois Kelly, Valeria Maltoni, Amanda Mooney, Christine ... Read more..
Tuesday, February 5th, 2008 Posted in announcements, marketing, marketing death valley | 4 Comments »
[photopress:brite_conference_logo_small_1.png,full,alignright]I'll be attending the BRITE conference at Columbia this week and I'll be leading a session with my partner Lois Kelly during the CMO day. The broad topic is: what ... Read more..
Wednesday, January 16th, 2008 Posted in marketing, Strategy | 8 Comments »
[photopress:trackrecordsm.jpg,full,alignright]A few of my friends IM'd, emailed and called me yesterday to talk about the post I wrote on ROI not being a good indicator for how well marketing is ... Read more..
Tuesday, January 15th, 2008 Posted in marketing, Strategy | 5 Comments »
[photopress:apples___oranges.jpg,full,alignright]According to the CMO Council's latest annual Marketing Outlook survey (via Marketing Charts), CMOs are upbeat about spend levels, which are supposed to stay steady or trend higher, and frustrated ... Read more..
Monday, December 17th, 2007 Posted in communities, innovation, Interesting Links, marketing, marketing communications, marketing death valley, product innovation, technology enablement, web 2.0 | 5 Comments »
A new report jointly produced between Forrester Research and Heidrick & Struggles paints a bleak picture of the (d)evolved CMO (Chief Marketing Officer). You can download the report here, but only ... Read more..