Are customer communities changing the marketing department

Tuesday, May 20th, 2008 Posted in Interesting Links, Strategy, business model innovation, communities, marketing | 4 Comments »

An interesting question that came up during our workshop (slides here) at the community 2.0 conference was whether CMO's and their marketing departments are changing with the advent of successful ... Read more..

Brite ‘08 - the end of marketing death valley is in sight

Saturday, February 9th, 2008 Posted in Strategy, communities, marketing, marketing death valley, social media | 4 Comments »

The BRITE conference at Columbia was a great one. Much has been written about it already by David Berkowitz, Tom Guarriello, Max Kalehoff, Lois Kelly, Valeria Maltoni, Amanda Mooney, Christine ... Read more..

Going to BRITE this week

Tuesday, February 5th, 2008 Posted in announcements, marketing, marketing death valley | 4 Comments »

[photopress:brite_conference_logo_small_1.png,full,alignright]I'll be attending the BRITE conference at Columbia this week and I'll be leading a session with my partner Lois Kelly during the CMO day. The broad topic is: what ... Read more..

Measuring Marketing ROI Can Be Harmful to Your Marketing Department!

Wednesday, January 16th, 2008 Posted in Strategy, marketing | 8 Comments »

[photopress:trackrecordsm.jpg,full,alignright]A few of my friends IM'd, emailed and called me yesterday to talk about the post I wrote on ROI not being a good indicator for how well marketing is ... Read more..

CMOs upbeat about spending levels, frustrated with organizational culture…and falsely betting on ROI

Tuesday, January 15th, 2008 Posted in Strategy, marketing | 5 Comments »

[photopress:apples___oranges.jpg,full,alignright]According to the CMO Council's latest annual Marketing Outlook survey (via Marketing Charts), CMOs are upbeat about spend levels, which are supposed to stay steady or trend higher, and frustrated ... Read more..

The (d)Evolved CMO

Monday, December 17th, 2007 Posted in Interesting Links, communities, innovation, marketing, marketing communications, marketing death valley, product innovation, technology enablement, web 2.0 | 4 Comments »

[photopress:evolution.jpg,full,centered] A new report jointly produced between Forrester Research and Heidrick & Struggles paints a bleak picture of the (d)evolved CMO (Chief Marketing Officer). You can download the report here, but only ... Read more..