Monday, May 4th, 2009 Posted in Interesting Links, announcements, cmo2.0 | No Comments »
The CMO 2.0 Conversations which I conduct over on the CMO 2.0 Site has been receiving a lot of great reviews - thank you for that! In order to broaden ... Read more..Monday, May 4th, 2009 Posted in Interesting Links, Strategy, cmo2.0, marketing | No Comments »
(cross posted on the CMO 2.0 Site) I had the pleasure of conducting another CMO 2.0 Conversation with many teachable moments - this one with Mark Colombo, the Senior Vice President ... Read more..Wednesday, April 22nd, 2009 Posted in Interesting Links | No Comments »
I wanted to bring to your attention some upcoming events that you might be interested in attending. First is the Society For New Communications Research's NewComm Forum, which will take place ... Read more..Wednesday, April 15th, 2009 Posted in Interesting Links | No Comments »
Cross-posted on the CMO 2.0 Site Another great CMO 2.0 Conversation - this time with Susan Lavington, the SVP of Marketing at USA Today. It's always fun to talk with someone ... Read more..Friday, March 20th, 2009 Posted in announcements, cmo2.0, marketing, social media | No Comments »
It is a recurring theme now - people often ask us: why are you doing what you doing? Why are you doing the CMO 2.0 Conversations, why are you doing ... Read more..Friday, March 6th, 2009 Posted in Strategy, adoption of innovation, advertising, business model innovation, cmo2.0, innovation, knowledge management, marketing, product innovation, service innovation, social networking | No Comments »
(Cross-posted from the CMO 2.0 Conversation site) Today's CMO 2.0 Conversation with GE's CMO Beth Comstock was packed with interesting insights. On a personal note it was certainly neat to get ... Read more..Thursday, February 26th, 2009 Posted in Interesting Links, cmo2.0 | No Comments »
(cross posted from CMO 2.0 Conversations) Yesterday I had the opportunity to interview Will Prest, the CMO for Transamerica Retirement Management, for yet another great CMO 2.0 Conversation (these are proving ... Read more..Wednesday, February 18th, 2009 Posted in Strategy, cmo2.0, social media | 1 Comment »
(cross-posted on the CMO 2.0 Site) I had a great CMO 2.0 Conversation today with Paul Levy, the President and CEO of the Harvard affiliated Beth Israel Deaconess Medical Center (BIDMC) ... Read more..Friday, January 30th, 2009 Posted in announcements, cmo2.0, marketing | 3 Comments »
Today I had another opportunity to interview a true CMO 2.0 - Jeffrey Hayzlett, the CMO of Kodak (@jeffreyhayzlett). Jeffrey and I started off by talking about the remarkable transformation and ... Read more..Wednesday, January 21st, 2009 Posted in Interesting Links, announcements, cmo2.0, marketing | No Comments »
As part of the CMO 2.0 Conversations we have now scheduled two more CMO's. First we rescheduled Jeff Hayzlett, the CMO at Kodak for January 30th at 9am ET. We also ... Read more..
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