Tuesday, September 22nd, 2009 Posted in cmo2.0 | 5 Comments »
As usual I had a great deal of fun conducting this CMO 2.0 Conversation with Rob Spencer from Pfizer - this one focused on innovation. Rob started out by providing some ... Read more..Monday, July 27th, 2009 Posted in Interesting Links | 12 Comments »
I had another great CMO 2.0 Influencer Conversation with Dave Logan, the co-author of "Tribal Leadership," professor at USC and co-founder and Senior Partner at CultureSync. Dave started off by talking ... Read more..Monday, July 20th, 2009 Posted in Strategy, cmo2.0 | 6 Comments »
I just had another great CMO 2.0 Conversation - this time with Mark Gambill, the CMO at CDW. As usual we started by having Mark provide some context about his ... Read more..Wednesday, July 8th, 2009 Posted in Strategy, cmo2.0 | 13 Comments »
I had a lot of fun conducting this CMO 2.0 Influencer Conversation with John Hagel, the Co-Chair of the Center For the Edge at Deloitte, and one of my all ... Read more..Tuesday, June 16th, 2009 Posted in Interesting Links, buying behaviour, cmo2.0, pricing | 1 Comment »
If you follow behavioral economists like Dan Ariely, who I recently interviewed as part of the CMO 2.0 Influencer Conversations, you will know that there is such a thing as ... Read more..Monday, June 8th, 2009 Posted in Interesting Links, cmo2.0 | 1 Comment »
My CMO 2.0 Conversation with Ram Menon was an enlightening one, and definitely another conversation with some real teachable moments. Ram is a no-nonsense marketer with a great deal of ... Read more..Tuesday, May 26th, 2009 Posted in cmo2.0 | 2 Comments »
My CMO 2.0 Influencer Conversation with behavioral economist Dan Ariely, who is also the author of one of my favorite books, Predictably Irrational, was particularly insightful and instructive. Dan started the ... Read more..Monday, May 18th, 2009 Posted in Interesting Links | No Comments »
I was looking forward to interviewing a marketing executive from the airline industry, and speaking with Virgin America’s CMO Porter Gale was no disappointment. As usual, we started the conversation by ... Read more..Monday, May 11th, 2009 Posted in Interesting Links, Strategy, cmo2.0 | 1 Comment »
As part of the ongoing CMO 2.0 Conversation series we are hosting in the Marketing 2.0 Community, I will be interviewing Virgin America's' CMO Porter Gale on Tuesday May 12th ... Read more..Thursday, May 7th, 2009 Posted in Strategy, advertising, buying behaviour, cmo2.0, communities, marketing, technology enablement, worst practices | No Comments »
For my first CMO 2.0 Influencer Conversation, I spoke with Rob Kozinets, a professor of marketing from York University in Toronto, about communities, consumer tribes and word of mouth marketing ... Read more..
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