Thursday, March 4th, 2010 Posted in Interesting Links | 11 Comments »
My CMO 2.0 Conversation with Erin Nelson, the CMO at Dell, came with a bonus in that Manish Mehta, the VP of Social Media and Community for Dell joined us ... Read more..Tuesday, March 2nd, 2010 Posted in cmo2.0 | 10 Comments »
My CMO 2.0 Conversation with Larry Flanagan, the CMO at MasterCard was a good one. As is usually the case with these interviews, Larry started off by giving us some context ... Read more..Tuesday, December 8th, 2009 Posted in cmo2.0 | 25 Comments »
I've been a long time champion of Don Peppers' work and so it was especially fun to conduct this CMO 2.0 Influencer Conversation with him. Don is the co-author of ... Read more..Monday, November 2nd, 2009 Posted in cmo2.0 | 10 Comments »
My CMO 2.0 Conversation with Gail Galuppo, the CMO at Western Union was both fun and refreshing. Talk about the challenge of being in charge of a legacy brand that ... Read more..Tuesday, September 29th, 2009 Posted in cmo2.0 | 2 Comments »
My CMO 2.0 Conversation with Ted Gilvar, who is the global CMO at Monster (and also a customer of ours), was a really interesting one as I have a fairly ... Read more..Thursday, September 24th, 2009 Posted in Interesting Links, cmo2.0 | 5 Comments »
My CMO 2.0 Conversation with Marty St. George, CMO at JetBlue was truly enjoyable – especially since I am intimately familiar with the service they provide and biased in that ... Read more..Tuesday, September 22nd, 2009 Posted in cmo2.0 | 5 Comments »
As usual I had a great deal of fun conducting this CMO 2.0 Conversation with Rob Spencer from Pfizer - this one focused on innovation. Rob started out by providing some ... Read more..Monday, July 27th, 2009 Posted in Interesting Links | 12 Comments »
I had another great CMO 2.0 Influencer Conversation with Dave Logan, the co-author of "Tribal Leadership," professor at USC and co-founder and Senior Partner at CultureSync. Dave started off by talking ... Read more..Monday, July 20th, 2009 Posted in Strategy, cmo2.0 | 6 Comments »
I just had another great CMO 2.0 Conversation - this time with Mark Gambill, the CMO at CDW. As usual we started by having Mark provide some context about his ... Read more..Wednesday, July 8th, 2009 Posted in Strategy, cmo2.0 | 13 Comments »
I had a lot of fun conducting this CMO 2.0 Influencer Conversation with John Hagel, the Co-Chair of the Center For the Edge at Deloitte, and one of my all ... Read more..
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