Wednesday, October 22nd, 2008 Posted in announcements, communities, social media | No Comments »
As part of the Marketing 2.0 Community, we are having the third in a series of CMO 2.0 Conversations with Best Buy's CMO Barry Judge tomorrow. We hope you can ... Read more..Thursday, October 9th, 2008 Posted in communities | No Comments »
I have written about the Fiskateer community many times, and finaly got a chance to interview the people who are responsible for making this community happen. I will extract some blog ... Read more..Thursday, September 25th, 2008 Posted in Interesting Links | 1 Comment »
I had a great interview with Paula Drum today. You can listen to it below. I will write more blogposts on specific interview portions soon. Read more..Monday, September 8th, 2008 Posted in Strategy, communities, marketing, social media | 5 Comments »
Shel Israel last week asked me if companies should have a Chief Community Officer, to which I replied that communities, with the customer insights that they can provide, would allow ... Read more..Thursday, August 21st, 2008 Posted in communities, marketing, social media | 1 Comment »
Someone asked me what the three most under-leveraged opportunities for companies who offer online communities are. I answered: The ability for companies to engage all their constituencies in transforming their core business ... Read more..Wednesday, August 13th, 2008 Posted in Strategy, innovation, marketing, marketing death valley | 2 Comments »
With the average CMO tenure being 27 month, you wonder why there are not more companies and chief marketing officers trying to reinvent the role of the CMO. It seems ... Read more..
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