Thursday, March 13th, 2008 Posted in advertising, buying behaviour, Consumer generated media, Interesting Links, marketing, social media, social networking, word of mouth | 1 Comment »
[photopress:No_comparison_sm.jpg,full,alignright]The Online Publisher Association announced that it added Community as a category to its Internet Activity Index (IAI). So they will now measure how much time consumers spend online with ... Read more..
Tuesday, January 15th, 2008 Posted in marketing, Strategy | 5 Comments »
[photopress:apples___oranges.jpg,full,alignright]According to the CMO Council's latest annual Marketing Outlook survey (via Marketing Charts), CMOs are upbeat about spend levels, which are supposed to stay steady or trend higher, and frustrated ... Read more..
Thursday, November 29th, 2007 Posted in Consumer generated media, customer service, marketing | 2 Comments »
A new survey from Bazaarvoice and the Keller Fay Group found that a vast majority of online reviewers are motivated by goodwill and positive sentiment (summary of the survey can ... Read more..