Community vs. content - AdAge and the OPA get it wrong.

Thursday, March 13th, 2008 Posted in Consumer generated media, Interesting Links, advertising, buying behaviour, marketing, social media, social networking, word of mouth | 1 Comment »

[photopress:No_comparison_sm.jpg,full,alignright]The Online Publisher Association announced that it added Community as a category to its Internet Activity Index (IAI). So they will now measure how much time consumers spend online with ... Read more..

CMOs upbeat about spending levels, frustrated with organizational culture…and falsely betting on ROI

Tuesday, January 15th, 2008 Posted in Strategy, marketing | 5 Comments »

[photopress:apples___oranges.jpg,full,alignright]According to the CMO Council's latest annual Marketing Outlook survey (via Marketing Charts), CMOs are upbeat about spend levels, which are supposed to stay steady or trend higher, and frustrated ... Read more..

Most online reviews are positive

Thursday, November 29th, 2007 Posted in Consumer generated media, customer service, marketing | 2 Comments »

A new survey from Bazaarvoice and the Keller Fay Group found that a vast majority of online reviewers are motivated by goodwill and positive sentiment (summary of the survey can ... Read more..