The role of communities on buying behavior…

Monday, January 28th, 2008 Posted in book pointers, buying behaviour | 2 Comments »

You cannot predict consumer purchasing by looking at buying behavior from an economist point of view. Their way of abstracting the buying behavior as that of a rational individual driven ... Read more..

Who cares how you segment your market?

Tuesday, November 27th, 2007 Posted in adoption of innovation, marketing | 1 Comment »

It does not matter what you think about your customers - what really matters is what they think about themselves. Many marketers overlook this point and end up talking about ... Read more..

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