Monday, December 6th, 2010 Posted in best practices, business model innovation, buying behaviour, cmo2.0, Hyper Social Enterprise, web 2.0 | 2 Comments »
At the recent 2010 CIO Summit - The Year Ahead - Tony Scott, the CIO from Microsoft asked the audience the question: "who here is best friends with their CMO?" ... Read more..
Monday, March 16th, 2009 Posted in buying behaviour, marketing | 6 Comments »
Most marketers embrace the economists' worldview - we are rational people who buy products to fulfill our needs and when confronted with choices we make rational decisions.
Unfortunately that is not ... Read more..
Monday, February 9th, 2009 Posted in buying behaviour, Interesting Links, marketing | 1 Comment »
It's a fact that brands which are associated with rituals are stickier. In fact, you can find some research to that effect in the book Buyology, which I wrote about ... Read more..
Wednesday, January 14th, 2009 Posted in book pointers, buying behaviour | 2 Comments »
I have been enjoying the book Buyology: Thruth and Lies About Why We Buy, which is based on a three-year neuromarketing study that involved brain scans of 2,000 volunteers from ... Read more..
Wednesday, April 30th, 2008 Posted in advertising, buying behaviour, Interesting Links | 2 Comments »
Starting with the premise that advertising is always designed to increase consumer awareness and to persuade users that the brand is superior, a new research study by a team of ... Read more..
Tuesday, April 22nd, 2008 Posted in buying behaviour, Consumer generated media, customer service, marketing, word of mouth | 1 Comment »
A new research study by the Society of New Communications Research (disclosure - I am a senior fellow in the society and have been peripherally involved with the study), “Exploring ... Read more..
Wednesday, April 9th, 2008 Posted in advertising, buying behaviour, marketing, pricing | 1 Comment »
[photopress:fairysm.jpg,full,alignright]Another great experiment by MIT behavioral economist Dan Ariely as described in his book "Predictably Irrational" shows that it is not the product that counts but the information about the ... Read more..
Thursday, April 3rd, 2008 Posted in best practices, buying behaviour, communities | 5 Comments »
[photopress:God_of_duality_sm.jpg,full,alignright]Through a set of experiments desribed in his latest book "Predictably Irrational: The Hidden Forces That Shape Our Decisions", MIT behavioral economist Dan Ariely shows how we live in two ... Read more..
Monday, March 31st, 2008 Posted in book pointers, buying behaviour, Interesting Links, marketing, Strategy | No Comments »
[photopress:irrationalsm.jpg,full,alignright]That is the question that MIT professor in behavioral economics Dan Ariely tries to make his readers think about in his new book, Predictably Irrational: The Hidden Forces That Shape ... Read more..
Wednesday, February 6th, 2008 Posted in buying behaviour, Interesting Links | 3 Comments »
Business Week recently had an article on neuromarketing, and how scientists are using this new method to see how your brain responds to various messages and advertising. But does that ... Read more..