Your brand is defined by the UI between your company and your consumers

Monday, March 24th, 2008 Posted in best practices, customer service, marketing, marketing communications, word of mouth | 4 Comments »

You brand is defined by the consumer, not by you - I think everyone can agree with that. In the same breath, most marketing pundits will add the fact ... Read more..

What is the link between customer care and brand reputation in the social media age?

Thursday, February 28th, 2008 Posted in SNCR | No Comments »

That is what we are trying to find out through a new research study at the Society for New Communications Research. The project is in partnership with TWI Surveys and ... Read more..