Monday, October 26th, 2009 Posted in cmo2.0 | 13 Comments »
Having been a customer of Fast Company since the first release and having been an early advertiser in the magazine, I truly enjoyed having my CMO 2.0 Influencer conversation with ... Read more..Friday, October 23rd, 2009 Posted in Hyper Social Enterprise, Interesting Links, communities | 11 Comments »
A lot of people are looking for a good classification system for communities, or some sort of community hierarchy. Most of the ones that we have seen so far (including ... Read more..Wednesday, October 21st, 2009 Posted in Hyper Social Enterprise, branding, communities, social innovation, social media, social networking, web 2.0 | 80 Comments »
There is a lot of research on Brand Communities, defined by Muniz and O’Guinn as “a specialized, non-geographically bound community, based on a structured set of social relationships among admirers ... Read more..Thursday, October 15th, 2009 Posted in tribalization of business | 2 Comments »
Both the slides and the Slidecast from yesterday's 2009 Tribalization of Business Study webinar are up on slideshare. I am testing a new feature of Slideshare on the presentation version. Let ... Read more..Wednesday, October 7th, 2009 Posted in Interesting Links, tribalization of business | 24 Comments »
Well, the results from the 2009 Tribalization of Business Study are finally here. As a reminder, the Tribalization of Business Study, sponsored by Beeline Labs, Deloitte, and the Society for New ... Read more..Wednesday, September 30th, 2009 Posted in Consumer generated media, Hyper Social Enterprise, Interesting Links, marketing communications | 26 Comments »
Having read more about reciprocity than I ever had expected, I have come to realize the importance of this ancient and simple reflex that we developed eons ago to become ... Read more..Thursday, September 24th, 2009 Posted in Interesting Links, cmo2.0 | 5 Comments »
My CMO 2.0 Conversation with Marty St. George, CMO at JetBlue was truly enjoyable – especially since I am intimately familiar with the service they provide and biased in that ... Read more..Tuesday, September 22nd, 2009 Posted in cmo2.0 | 5 Comments »
As usual I had a great deal of fun conducting this CMO 2.0 Conversation with Rob Spencer from Pfizer - this one focused on innovation. Rob started out by providing some ... Read more..Monday, September 21st, 2009 Posted in Hyper Social Enterprise, Interesting Links, communities | 3 Comments »
So this may sound like stating the obvious, but too many companies overlook this key ingredient within their community activities. What trust does in communities is to lower the transaction costs ... Read more..Monday, September 21st, 2009 Posted in Hyper Social Enterprise, Interesting Links, business model innovation, cmo2.0, marketing | 5 Comments »
As some of you know, Ed Moran from Deloitte and I are writing a book that will be published next spring by McGraw Hill. The working title for the book ... Read more..
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