Monday, February 22nd, 2010 Posted in Strategy, buying behaviour, marketing | 12 Comments »
What do you expect from your marketing department - to be your brand advocates in the marketplace or to be your customer advocates within your company. Chances are that you ... Read more..Thursday, February 18th, 2010 Posted in Hyper Social Enterprise, Interesting Links, Strategy, communities, social media, social networking | 40 Comments »
Most communities have 90% of users who are lurkers - people who may consume things from the community, but who don't contribute. Through our yearly Tribalization of Business Study, we ... Read more..Wednesday, February 17th, 2010 Posted in Hyper Social Enterprise, Interesting Links, buying behaviour, word of mouth | 29 Comments »
There is no question that customer reference programs do work. Long employed to support sales and marketing (you cannot talk to an analyst without having customer references) efforts in the ... Read more..Thursday, February 11th, 2010 Posted in Interesting Links, word of mouth | 15 Comments »
First off, thanks for your patience after this long hiatus in my blog activity. Now let's just get back into it! When you are trying to "fabricate" Word of Mouth (WOM) ... Read more..Wednesday, December 16th, 2009 Posted in Consumer generated media, Hyper Social Enterprise, buying behaviour, marketing, word of mouth | 40 Comments »
There has been a lot of research on the value of acquiring a customer though Word of Mouth versus Traditional Marketing. One recent project, which was published in the Journal ... Read more..Wednesday, December 16th, 2009 Posted in random brainsqualls | 10 Comments »
(via 9GAG) Read more..Tuesday, December 8th, 2009 Posted in cmo2.0 | 25 Comments »
I've been a long time champion of Don Peppers' work and so it was especially fun to conduct this CMO 2.0 Influencer Conversation with him. Don is the co-author of ... Read more..Tuesday, December 1st, 2009 Posted in Hyper Social Enterprise, Interesting Links | 25 Comments »
Information channels stop working when the customer is collaboratively involved in the delivery of the message. When that happens, the message (and sometimes the definition of the product and its ... Read more..Tuesday, November 10th, 2009 Posted in Hyper Social Enterprise, Interesting Links, branding, buying behaviour, communities, web 2.0 | 42 Comments »
Some pundits will tell you that you should do away with brand messaging and positioning all together, since you cannot control it anyway. Not so fast! People need to know ... Read more..Monday, November 2nd, 2009 Posted in cmo2.0 | 10 Comments »
My CMO 2.0 Conversation with Gail Galuppo, the CMO at Western Union was both fun and refreshing. Talk about the challenge of being in charge of a legacy brand that ... Read more..
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