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We are now Human 1.0

Monday, July 26th, 2010 Posted in Hyper Social Enterprise, announcements, tribalization of business | 8 Comments »

As I wrote a little while back, the thinking that went into our latest book, The Hyper-Social Organization, affected me profoundly. So much in fact that I decided to refocus ... Read more..

Our book, “The Hyper-Social Organization,” is out (30 days early) – consider helping us

Monday, June 28th, 2010 Posted in Hyper Social Enterprise, Interesting Links, announcements, book pointers | 37 Comments »

The big day has arrived - our first book is officially out and can be purchased at Amazon.com (Borders and Barnes & Noble still show the old release dates for ... Read more..

Amazon mixes the social with money and loses a customer

Thursday, June 3rd, 2010 Posted in word of mouth, worst practices | 15 Comments »

Amazon lost one of its most loyal customers yesterday - ME. I used to be a walking billboard for Amazon. I felt like they cared about me and were delivering me ... Read more..

The 2010 Tribalization of Business Study is open for business

Wednesday, May 26th, 2010 Posted in Hyper Social Enterprise, Interesting Links, SNCR, communities, social media, tribalization of business | 13 Comments »

You may recall the Tribalization of Business Study, a study sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, which looks at how companies leverage communities and ... Read more..

Social Media Marketing is not a process to promote YOU!

Tuesday, May 25th, 2010 Posted in Hyper Social Enterprise, social media | 74 Comments »

[warning: rant] I have been harping on this topic too many times, but as I recently sat through many conference sessions, and finally opened a book on communities and social media ... Read more..

Interview with Marty St. George (@martysg), CMO at JetBlue

Friday, May 14th, 2010 Posted in Interesting Links, cmo2.0 | 9 Comments »

Yesterday I had the privilege and pleasure to  interview Marty St.George, the CMO at JetBlue (for the second time). You can listen to the podcast, which was sponsored by Microsoft, ... Read more..

Another missed opportunity to leverage Hyper-Sociality

Friday, May 7th, 2010 Posted in Hyper Social Enterprise, communities, social media | 13 Comments »

Kimberly-Clark launched a grant program targeted at mom entrepreneurs (see article in Brandweek here). The website, HuggiesMomInspired.com, provides business resources for women who want to start a business, a way ... Read more..

Follow up on Social Talent Acquisition webinar

Thursday, April 22nd, 2010 Posted in Hyper Social Enterprise, communities, human resources, social media | 4 Comments »

A few weeks ago, Ed Moran and I conducted a webinar, hosted by Monster.com (disclosure: Monster.com is a client of Beeline Labs), about Social Talent Acquisition. Unfortunatelly, and as is ... Read more..

CMO 2.0 Conversation with Erin Nelson, CMO at Dell, and Manish Mehta, VP of Social Media and Communities

Thursday, March 4th, 2010 Posted in Interesting Links | 11 Comments »

My CMO 2.0 Conversation with Erin Nelson, the CMO at Dell, came with a bonus in that Manish Mehta, the VP of Social Media and Community for Dell joined us ... Read more..

CMO 2.0 Conversation with Larry Flanagan, CMO at MasterCard

Tuesday, March 2nd, 2010 Posted in cmo2.0 | 10 Comments »

My CMO 2.0 Conversation with Larry Flanagan, the CMO at MasterCard was a good one. As is usually the case with these interviews, Larry started off by giving us some context ... Read more..