Monday, October 6th, 2008 Posted in adoption of innovation, best practices, communities, customer service, human resources, marketing communications, social media | 3 Comments »
Many companies seem to have legal departments that put up huge barriers to adopting communities and other social media programs that include employees, customers, prospects and even detractors. In fact ... Read more..Sunday, October 5th, 2008 Posted in best practices, communities, marketing, social media | No Comments »
When we conducted the 2008 Tribalization of Business Study, we discovered that those companies that were most satisfied with their community efforts were those that measured the impact of their ... Read more..Tuesday, September 23rd, 2008 Posted in Collaboration, communities, innovation, marketing, product innovation | 2 Comments »
At last week's Web 2.0 workshop and also with some clients recently I started noticing how people mix up communities and work teams - a distinction which I think is ... Read more..Monday, September 22nd, 2008 Posted in announcements | No Comments »
After presenting at the Web 2.0 Expo last week, we have a lot of other events coming up. The first is this coming Thursday, when I will be kicking off ... Read more..Tuesday, September 9th, 2008 Posted in Interesting Links | No Comments »
Shel Israel conducted an interview with me on the 2008 Tribalization of Business Study which we conducted in partnership with Deloitte and the Society for New Communications Research (where both ... Read more..Monday, September 8th, 2008 Posted in Strategy, communities, marketing, social media | 5 Comments »
Shel Israel last week asked me if companies should have a Chief Community Officer, to which I replied that communities, with the customer insights that they can provide, would allow ... Read more..Wednesday, September 3rd, 2008 Posted in communities, marketing | 1 Comment »
There are very few social media marketing programs that scale to the point where they can truly be useful to multi-billion dollar companies. But why is that? Part of the problem, ... Read more..Monday, August 25th, 2008 Posted in Consumer generated media, buying behaviour, marketing | No Comments »
You've heard it before...people do not want to hear from companies anymore, they want to hear from other people. Well here comes some fresh data to back that up. IBM recently ... Read more..Thursday, August 21st, 2008 Posted in communities, marketing, social media | 1 Comment »
Someone asked me what the three most under-leveraged opportunities for companies who offer online communities are. I answered: The ability for companies to engage all their constituencies in transforming their core business ... Read more..Thursday, August 14th, 2008 Posted in Strategy, innovation, marketing, social media | 2 Comments »
You’ve heard it before – most breakthrough innovations happen at the edges or at the intersections of various disciplines. The latest wave of marketing innovation is no different – although we ... Read more..
 |
 |
 |
|
||
 |
|
 |
|
||
