Wednesday, April 30th, 2008 Posted in Interesting Links, advertising, buying behaviour | 2 Comments »
Starting with the premise that advertising is always designed to increase consumer awareness and to persuade users that the brand is superior, a new research study by a team of ... Read more..Monday, March 24th, 2008 Posted in best practices, customer service, marketing, marketing communications, word of mouth | 4 Comments »
You brand is defined by the consumer, not by you - I think everyone can agree with that. In the same breath, most marketing pundits will add the fact ... Read more..Thursday, March 13th, 2008 Posted in Consumer generated media, Interesting Links, advertising, buying behaviour, marketing, social media, social networking, word of mouth | 1 Comment »
[photopress:No_comparison_sm.jpg,full,alignright]The Online Publisher Association announced that it added Community as a category to its Internet Activity Index (IAI). So they will now measure how much time consumers spend online with ... Read more..Friday, February 15th, 2008 Posted in advertising, internet, marketing | 2 Comments »
[photopress:crap_shoot_sm.jpg,full,alignright]Joshua Porter has an interesting analysis about social ads and why they are not working. The gist of his argument is summarized in these two paragraphs: The difference, of course, is ... Read more..Wednesday, February 6th, 2008 Posted in Interesting Links, buying behaviour | 3 Comments »
Business Week recently had an article on neuromarketing, and how scientists are using this new method to see how your brain responds to various messages and advertising. But does that ... Read more..Monday, November 26th, 2007 Posted in Interesting Links, video of the day | 3 Comments »
This Dove spoof proves that companies cannot speak out of both sides of their mouths... (for RSS subscribers who cannot see the video - click here) [youtube]http://www.youtube.com/watch?v=SwDEF-w4rJk[/youtube] Read more..
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