As I argued last week, culture is the key to strategic success.
So what do most executives do when they realize that this is something they should focus on?
They hire consultants who focus on corporate and/or organizational culture — those people who look at your mission, vision, corporate beliefs, and who use models to describe and analyze your culture that go back decades. Those same models that were developed by business school graduates with little or no input from social scientists, behavioral economist, or evolutionary biologists.
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