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As I wrote a little while back, the thinking that went into our latest book, The Hyper-Social Organization, affected me profoundly. So much in fact that I decided to refocus and rebrand my company around it.

Well today it’s official – we are now Human 1.0!

We are now focused on getting companies to become Hyper-Social by turning their business processes into social processes. In a way, that is not all that different from what we did in the past as Beeline Labs. The big change is that we are drinking our own Kool-Aid and that we soon will be delivering our consulting services using a social consulting service delivery model. After all, how could we expect our clients to buy services that are not based on the same principles that we preach? We are also terribly proud of a new consulting collaboration that we have with Deloitte, as well as a great advisory board with senior executives from some of the biggest companies to advice us on our business model.

I am also unbelievably happy with the new website, which was designed by my good friends at Brains On Fire – thank you Robbin, Geno, Megan, and Justin! They also joined our Human 1.0 Network, which will be an integral part of how we deliver consulting services using a social consulting service delivery model. The model is being developed with the two dozen people and companies that are part of it and will likely stay in a permanent state of beta-ness as we constantly fine-tune it for better results. Stay tuned for updates on the model as we test it and launch it over the next several weeks.

We hope you will find the way to stop by and let us know what you think. And if you have time, let us know what it means to you to be human in business again…blog it, tweet it  (tag it #hypersocialorg), or send it to us and we will publish it. If you want to create a picture about it, we may even put it on our home page and add it to our Flickr account.

You may recall the Tribalization of Business Study, a study sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, which looks at how companies leverage communities and social media as part of their business. The yearly study has come to be known as a valuable resource for companies that plan on leveraging social media and communities as part of their business, as well as a benchmarking tool for those already engaged.

We have just opened the survey for the 2010 edition (http://2010tribalizationofbusiness.com) of the study. If you are involved with communities or social media, we hope that you will join us in taking the survey and perhaps also participate in the upcoming qualitative interviews that make up the second part of the annual study.

In return for your time (the survey should take no longer than 20-25 minutes) and your valuable input, we will send you preliminary results of the complete survey results.

Who Should Participate?
If you are involved with a company’s social media programs or communities, as an executive sponsor, community manager, or outside advisor, we are looking for your feedback.

What’s in it for you?
We happily share the results of the Tribalization of Business Study with those that participate – the companies and/or individuals that are willing to share their learnings and are interested in what others are doing and what it takes to succeed. We also share our interpretations of the results through blog posts, articles, and conference presentations.

What is in it for us?
Two of the sponsoring organizations are strategy consulting companies that help clients connect their needs and problems with the best available knowledge. The other sponsoring organization is a research organization that aims to serve its members and other constituents by providing unique industry-specific insights.

What else can you do to help the industry?
Pass the survey link around to friends, peers and colleagues who are involved with communities and social media – the more people that take it, the better and more accurate the results!

Thank you for your time – we look forward to hearing from you.

Both the slides and the Slidecast from yesterday’s 2009 Tribalization of Business Study webinar are up on slideshare. I am testing a new feature of Slideshare on the presentation version.

Let me know what you think.

Slidecast is here:

Presentation is here:

Well, the results from the 2009 Tribalization of Business Study are finally here.

As a reminder, the Tribalization of Business Study, sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, looks at how companies leverage communities as part of their business.

Over the next several weeks I will post the major findings from the study. The 2009 study draws on a much bigger base of companies than last year’s study as the number of companies which participated this time increased to more than 430.

Some interesting observations that are worth noting and which I may have mentioned to some of you are:

• We are seeing clear signs of maturity in the marketplace – they include companies realizing the importance of lurkers, their increased focus on providing a heartbeat to their community, and fewer of them being stuck in pilot mode
• At the same time we are still seeing plenty of signs of confusion – they include companies not knowing what objective they are least able to achieve, a continued focus on ad-driven metrics, and a lack of people commitment to communities
• Some big aha moments from this year’s study are that most communities still report in marketing, even though their goals are not all aligned with marketing, and that companies list social reasons rather than commercial reasons for success when asked what community features contribute the most to their communities effectiveness

If you would like to get a deck or a presentation on the findings of this year’s study, please email me at francois [at] beelinelabs.com.

Along with the other sponsors we will be posting a release soon.

[update] You can find the release here. We will also be holding a webinar on it next week Wednesday at 1pm ET – you can register here for the webinar.