emergencemarketing.com

You may recall the Tribalization of Business Study, a study sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, which looks at how companies leverage communities and social media as part of their business. The yearly study has come to be known as a valuable resource for companies that plan on leveraging social media and communities as part of their business, as well as a benchmarking tool for those already engaged.

We have just opened the survey for the 2010 edition (http://2010tribalizationofbusiness.com) of the study. If you are involved with communities or social media, we hope that you will join us in taking the survey and perhaps also participate in the upcoming qualitative interviews that make up the second part of the annual study.

In return for your time (the survey should take no longer than 20-25 minutes) and your valuable input, we will send you preliminary results of the complete survey results.

Who Should Participate?
If you are involved with a company’s social media programs or communities, as an executive sponsor, community manager, or outside advisor, we are looking for your feedback.

What’s in it for you?
We happily share the results of the Tribalization of Business Study with those that participate – the companies and/or individuals that are willing to share their learnings and are interested in what others are doing and what it takes to succeed. We also share our interpretations of the results through blog posts, articles, and conference presentations.

What is in it for us?
Two of the sponsoring organizations are strategy consulting companies that help clients connect their needs and problems with the best available knowledge. The other sponsoring organization is a research organization that aims to serve its members and other constituents by providing unique industry-specific insights.

What else can you do to help the industry?
Pass the survey link around to friends, peers and colleagues who are involved with communities and social media – the more people that take it, the better and more accurate the results!

Thank you for your time – we look forward to hearing from you.

That is what we are trying to find out through a new research study at the Society for New Communications Research. The project is in partnership with TWI Surveys and is sponsored by Nuance Communications.

Considering the passion I have around customer care and how it relates to marketing, I am really happy to be part of this project. If you’d like to take the survey, you can fill out a brief questionnaire, which is available at http://www.twisurveys.com/SNCR2008/. It will take you less than five minutes to complete.

To thank you for your participation, you will receive a copy of the executive summary of the study’s findings and a special discount to attend the Society’s annual conference, New Communications Forum, where the findings will be shared in a special presentation.